Senior Brand Management Specialist
2 weeks ago
About the Role:
As a Senior Brand Manager within our pharmaceutical company, you will play a pivotal role in driving the success of our brands. You will be responsible for developing and implementing innovative brand strategies that align with our business objectives and resonate with our target audiences.
Key Responsibilities:
- Brand Strategy Development:
- Develop and implement comprehensive brand tactics in partnership with marketers to position our products effectively in the market.
- Collaborate with cross-functional teams to ensure brand alignment across all marketing channels to support project execution.
Brand Management:
- Oversee the execution of channel plans, including advertising, public relations, digital marketing, and promotions.
- Monitor brand performance and make necessary adjustments to optimize results.
- Manage brand budgets and ensure efficient allocation of resources in partnership with the marketing team.
Product Launches:
- Lead the development and execution of successful product launch assets.
- Develop scope documentation to action on behalf of the marketing team.
- Collaborate with cross-functional teams to ensure smooth product commercialization.
Brand Positioning:
- Ensure consistent brand messaging across all touchpoints.
Team Leadership:
- Foster a collaborative and high-performing team culture.
Qualifications:
- Bachelor's degree in marketing or a related field.
- Minimum of 5 years of experience in brand management within the pharmaceutical industry.
- Proven track record of developing and executing successful brand strategies.
- Strong understanding of marketing principles and tactics.
- Excellent analytical and problem-solving skills.
- Excellent communication and interpersonal skills.
- Ability to work effectively in a fast-paced environment.
Salary:
$120,000 - $150,000 per year, depending on experience and qualifications.
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