Senior Fashion Public Relations Specialist

1 day ago


Varanasi, Uttar Pradesh, India beBeeFashionPr Full time ₹ 1,50,00,000 - ₹ 2,00,00,000

Job Title: Fashion Public Relations Specialist

About the Role:

We seek a highly skilled Fashion Public Relations Specialist to lead fashion and lifestyle clients' communications and media strategy. The ideal candidate has a strong network within the fashion industry and understands current fashion trends.

Main Responsibilities:

  • Fashion Media Relations & Thought Leadership: Develop relationships with fashion editors, stylists, influencers, and journalists; secure impactful media placements in publications.
  • PR Strategy Development: Create integrated PR campaigns that reflect each brand's aesthetic and seasonal focus.
  • Event Management & Brand Showcases: Manage press previews, fashion events, and brand activations.
  • Crisis Communication: Handle sensitive brand issues with timely messaging.
  • Content Creation & Messaging: Craft compelling press releases and lookbooks tailored for media.
  • Stakeholder Engagement: Liaise between clients, designers, influencers, and fashion journalists.
  • Executive Support: Assist fashion founders with media training and key message development.
  • Team Guidance: Guide a team of fashion PR specialists, encouraging creativity and industry insight.

Key Qualifications:

  • 4+ years of public relations experience, 2-3 years focused on the fashion sector.
  • Strong media relationships with fashion publications.
  • Proven success in leading PR for fashion events and influencer campaigns.
  • Excellent storytelling, writing, and visual communication skills.
  • Deep understanding of fashion trends and consumer behavior.
  • Confidence in high-pressure environments and client-facing interactions.


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