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Chief Brand Innovation Officer
2 weeks ago
About Brand Strategy
We're a bold and unapologetic brand that's redefining the jewelry industry. We're seeking a Brand Strategist to help us shape a premium brand with global ambitions.
The ideal candidate will have 4-5 years of experience in brand strategy, preferably in D2C, lifestyle, or fashion. They'll need to be an expert in youth culture and digital trends, able to create campaigns that move hearts and sales. A strong storyteller with creative instincts backed by data, not just vibes.
Key Responsibilities:
- Develop and execute a brand voice that is loud, sharp, and unforgettable.
- Create campaigns that get screenshotted, shared, and remembered.
- Ensure every touchpoint - social, website, ads, packaging, offline - aligns with the brand tone.
- Stay ahead of competitors and cultural shifts to inform strategic decisions.
- Partner with performance marketers to drive growth.
- Build playbooks for influencers, partnerships, and PR that break patterns, not budgets.
- Read the numbers, listen to stakeholders, and adjust strategy till it sticks.
Why this role?
This position offers a fast-paced startup environment where you'll have opportunities to grow as we expand into new categories, marketplaces, and borders. Our team values boldness over bureaucracy, and we're committed to rewriting what it means to wear jewelry.
