Senior Digital Advertising Strategist

5 days ago


Alleppey, Kerala, India beBeeDigitalAdvertising Full time ₹ 5,00,000 - ₹ 10,00,000
Job Title

As a seasoned digital advertising professional, you will oversee the strategic planning and execution of campaigns to drive user acquisition and scale for our clients.

Key Responsibilities:
  • Campaign Strategy & Execution: Develop and execute campaign strategies across programmatic platforms, mobile UA channels, and other digital advertising platforms to meet client goals.
  • Performance Monitoring & Optimization: Monitor campaign performance daily, ensuring key performance indicators (KPIs) such as CTR, CPI, CPA, and ROI are met. Optimize campaigns to improve delivery, scale, and efficiency.
  • Reporting & Insights: Prepare and share detailed performance reports with actionable insights and recommendations to inform future campaign decisions.
  • Collaboration & Communication: Work closely with cross-functional teams, including sales and account management, to ensure seamless communication with clients.
  • Troubleshooting & Problem-Solving: Identify and troubleshoot tracking, delivery, or pacing issues promptly to minimize campaign disruptions.
  • Industry Staying Up-to-Date: Stay current with industry trends, platform updates, and best practices to drive continuous improvement in campaign strategy and execution.
  • Team Collaboration: Collaborate with internal teams to drive campaign success and achieve business objectives.
Requirements:
  • Experience: 1–3 years of experience in campaign management (programmatic / UA / digital advertising).
  • Analytical Skills: Strong analytical skills and experience with campaign reporting and optimization.
  • Ad Platform Experience: Hands-on experience with ad platforms (DSPs, Google Ads, Facebook Ads, MMPs like AppsFlyer/Firebase/Adjust).
  • Excel/Google Sheets Proficiency: Proficiency in Excel/Google Sheets for reporting and analysis.
  • Multitasking Ability: Ability to multitask and manage multiple campaigns simultaneously.
  • Problem-Solving Skills: Strong problem-solving skills with a proactive approach.
  • Communication & Collaboration: Excellent communication and collaboration abilities.


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