Media Planning Specialist

2 weeks ago


Delhi, Delhi, India Maruti Suzuki India Limited Full time

Role Overview:

At Maruti Suzuki India Limited, we are seeking a skilled Media Planning Specialist to join our team. In this role, you will be responsible for planning and executing media campaigns that effectively communicate our brand message to the right audience.

Key Responsibilities:

  • Develop and implement media plans that maximize ROI and achieve marketing objectives.
  • Tailor the media mix to communicate the marketing message and brand imagery to the target audience.
  • Track media habits and consumption patterns, industry media spends, and engage with media houses to understand trends and opportunities.
  • Maintain relationships with media agencies and vendors, and ensure rate delivery and quality.
  • Plan and execute industry-leading media innovations to boost our brand and product image.

Qualifications:

  • MBA (Marketing) from a reputable institute with good grades.
  • 3-7 years of experience in media planning, buying, and execution, either from a client organization or agency organization side.

Technical Competencies:

  • Knowledge of media planning and measurement software/tools like YUMI, Ad-Ex, IRS, ABC, ComScore, TAM.
  • Experience working with BARC and digital planning tools of ComScore, YouTube, Meta, and OTT platforms.
  • Proficiency in MS Office for delivering data-oriented media plans.

Behavioral Competencies:

  • Self-motivated.
  • Team player.
  • Critical thinking.
  • Negotiation skills.
  • Problem-solving.
  • Customer obsession.


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