Media Planning Specialist
3 weeks ago
Job Title: Media Manager
Job Summary:
We are seeking a highly skilled Media Manager to join our team at Maruti Suzuki India Limited. The successful candidate will be responsible for planning and executing media associations and brand campaigns that maximize ROI and effectively communicate our marketing message to the right target audience.
Key Responsibilities:
- Develop and implement media plans that optimize reach, frequency, and impact.
- Collaborate with media agencies to negotiate rates and ensure efficient media budget utilization.
- Monitor and analyze media performance, identifying trends and opportunities to improve campaign effectiveness.
- Manage relationships with media vendors and agencies, ensuring quality delivery and adherence to internal controls.
- Stay up-to-date with industry trends and best practices in media planning and measurement.
Requirements:
- MBA (Marketing) from a reputable institution with good grades.
- 3-7 years of experience in media planning, buying, and execution, preferably from a client organization.
- Strong understanding of media basics, including reach, frequency, and impact-based planning.
- Proficiency in media planning and measurement software/tools, such as YUMI, Ad-Ex, IRS, ABC, ComScore, TAM, BARC, and digital planning tools.
- Excellent negotiation, problem-solving, and customer obsession skills.
What We Offer:
A dynamic and challenging work environment, opportunities for growth and development, and a competitive compensation package.
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