Creative Director

9 hours ago

Jodhpur, Rajasthan, India beBeeContent Full time ₹ 18,00,000 - ₹ 20,00,000
Job Title: Content Strategy and Creative Lead

We are seeking a skilled and experienced professional to assume the role of Content Strategy and Creative Lead. This position involves developing and executing a comprehensive content strategy that drives brand engagement and conversion across creative and performance marketing channels.

The ideal candidate will possess a strong understanding of both brand storytelling and performance marketing content, as well as experience in managing and scaling small to mid-sized content teams. They will be able to analyze content performance data, drive actionable insights, and provide high-quality content support for various initiatives.

Key Responsibilities:

  • Develop and lead the overall content strategy for the target audience segment, aligned with business goals and marketing objectives.
  • Collaborate closely with product, design, and marketing teams to understand target personas and develop relevant content themes.
  • Drive consistency in brand voice and storytelling across all content formats.

Content Strategy & Planning:

  • Develop engaging narratives around hair health, product education, and customer stories.
  • Create ad copies, scripts, and creatives for paid campaigns (Meta, Google, YouTube, etc.).
  • Optimize messaging for different funnel stages (awareness to conversion) in collaboration with the performance marketing team.

Requirements:

  • 4+ years of experience in content creation and strategy, preferably in D2C, health, wellness, or beauty brands.
  • Strong understanding of SEO principles, social trends, and email marketing.
  • Excellent writing, editing, and communication skills with a strong eye for detail.
  • Analytical mindset with the ability to interpret content performance data and drive actionable insights.

Benefits:

  • A unique opportunity to work with a leading digital health-tech platform focused on haircare and hair loss.
  • A dynamic work environment that fosters collaboration and growth.
  • The chance to contribute to a mission-driven organization making a positive impact on people's lives.

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