
Senior Marketing Leader
5 days ago
We are seeking an accomplished Senior Marketing Leader to drive and enhance our inbound marketing efforts.
Key Responsibilities:- Develop and execute comprehensive inbound marketing strategies to attract high-quality leads through content marketing, SEO, email campaigns, and social media.
- Collaborate with content creators to produce engaging and informative content addressing target audience needs, including blogs, whitepapers, case studies, and webinars.
- Implement SEO best practices to improve organic search rankings and drive traffic to our website.
- Plan and manage multi-channel marketing campaigns ensuring alignment with sales objectives and tracking performance metrics.
- Conduct thorough market analysis to understand customer needs, industry trends, and competitive landscape informing marketing strategies and positioning.
- Develop and manage lead nurturing programs to move prospects through the sales funnel effectively.
- Collaborate with sales, product, and customer success teams to ensure cohesive messaging and alignment across all customer touchpoints.
Required Skills and Qualifications:
- Strategic thinking and leadership skills.
- Strong understanding of inbound marketing principles and tactics.
- Proven ability to develop and execute comprehensive marketing strategies.
- Excellent communication and collaboration skills.
- Experience with content creation and management.
- Proficiency in SEO optimization techniques.
- Ability to analyze data and track performance metrics.
Benefits:
- Competitive salary and benefits package.
- Opportunity to work with a dynamic team.
- Professional development and growth opportunities.
Other Opportunities:
- Collaborative work environment.
- Flexible work arrangements.
- Recognition and reward for outstanding performance.
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