
Senior Marketing Strategist
2 weeks ago
We are seeking a highly skilled and data-driven marketer to scale our D2C brands.
Key Responsibilities:- Develop and execute performance marketing strategies across platforms.
- Create full-funnel strategies tailored for D2C brands, focusing on awareness, consideration, and conversion.
- Manage daily ad spends and pacing to ensure efficient delivery and maximize ROI.
- Analyze campaign performance using tools such as Google Analytics and Meta Business Suite.
- Provide actionable insights through weekly and monthly performance dashboards.
- Forecast customer acquisition cost and return on ad spend based on past data and industry benchmarks.
- Conduct market research to identify opportunities and build targeted audiences.
- Collaborate with creative teams to guide ad content and work with product and sales teams to align campaigns with launches and promotions.
- Drive innovation by testing new ad formats and growth hacks.
- 3–6 years of experience in Performance Marketing, preferably for D2C e-commerce brands.
- Strong understanding of digital ad platforms and analytics tools.
- Proven track record of scaling D2C campaigns.
- Strong analytical skills and ability to translate data into strategy.
- Grow your career in a fast-paced, high-growth environment.
- Work with a dynamic team that values innovation and entrepreneurship.
- Enjoy a competitive compensation package.
- A growth-oriented individual with a test, learn, and scale mindset.
- An entrepreneurial spirit with a proactive approach to problem-solving.
- Comfortable working in a dynamic, high-growth environment.
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