Senior PR Specialist

6 hours ago

Kannur, Kerala, India beBeeHospitality Full time ₹ 10,00,000 - ₹ 13,00,000

We are seeking a seasoned Public Relations Associate to spearhead our hospitality initiatives. As a key member of our team, you will be responsible for crafting compelling narratives that resonate with media and target audiences.

Key Responsibilities:
  • Draft engaging press materials, including press releases, property listing notes, pitch documents, event calendars, and guest chef profiles tailored to hospitality clients.
    • Media Relations: Develop targeted media lists specific to travel, lifestyle, F&B, and hospitality publications. Manage media invites, handle follow-ups with journalists, bloggers, food critics, and influencers, and conduct in-person media rounds.
      • Event Coordination: Assist with hospitality-centric events, including hotel launches, food festivals, staycations, tasting menus, and experiential press previews. Manage logistics, checklists, media kits, and post-event media coverage.
        • Reporting & Analysis: Compile detailed monthly reports, including coverage summaries, cost-benefit analysis, and campaign performance metrics. Monitor hospitality trends and client mentions in media.
          • Research Support: Conduct relevant secondary research for new hospitality ventures, tourism trends, concept pitches, and seasonal campaigns.
            • Client Communication: Maintain timely and professional client interactions. Share MoMs within 24 hours, send weekly status updates, and proactively flag media opportunities.
              • Media Opportunity Mapping: Track key hospitality awards, editorial calendars, and influencer collaborations to align with client objectives.
                • Campaign Execution: Manage end-to-end implementation of hospitality PR campaigns, ensuring all deliverables meet quality standards and are delivered on schedule.

Requirements:

  • Bachelor's degree in Communications, Public Relations, Journalism, Hospitality Management, or related fields.
    • 2-3 years of experience in PR, ideally with clients in hospitality, travel, or lifestyle sectors.
      • Strong written and verbal communication skills with an eye for detail.
        • Familiarity with hospitality media, influencers, and digital travel trends.
          • Ability to multitask, manage time efficiently, and work collaboratively in a team.
            • Proficiency in social media platforms, online press release distribution, and content tools.
              • Passion for hospitality, storytelling, and brand positioning in a competitive space.
                • Experience in the luxury space is a plus.

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