Senior Fashion Communications Manager

9 hours ago

Kannur, Kerala, India beBeeFashion Full time ₹ 8,00,000 - ₹ 10,00,000

Job Title: Fashion Communications Specialist

About the Role

We are seeking a highly skilled and experienced Fashion Communications Specialist to lead communications and media strategy for fashion clients.

This role involves spearheading high-impact campaigns that elevate our clients' presence across editorial, influencer, and digital platforms.

Key Responsibilities
  • Fashion Media Relations & Thought Leadership: Build and maintain relationships with fashion editors, stylists, influencers, and journalists; pitch trend-relevant stories; secure impactful media placements in fashion publications.
    • PR Strategy: Design and lead integrated PR campaigns that reflect each brand's aesthetic, positioning, and seasonal focus.
      • Event PR & Brand Showcases: Manage press previews, fashion events, pop-ups, and brand activations; ensure strong media turnout and post-event coverage.
        • Crisis Communication: Handle sensitive brand issues with timely and strategic messaging.
          • Content & Messaging: Craft compelling press releases, lookbooks, fashion bios, and seasonal trend pitches tailored for media.
            • Stakeholder Engagement: Act as a liaison between clients, designers, influencers, stylists, and fashion journalists.
              • Executive Communications: Support fashion founders and brand leaders with media training, key message development, and interviews.
                • Team Leadership: Guide a team of fashion PR executives, encouraging creativity, strong execution, and industry insight.
                  • Performance Metrics & Reporting: Measure campaign effectiveness through media impressions, sentiment analysis, and ROI.Qualifications
                    • Public Relations Experience: 4+ years of public relations experience, with at least 2-3 years focused on the fashion sector.
                      • Media Relationships: Strong media relationships with fashion publications.
                        • Event PR Success: Proven success in leading PR for fashion events and product launches.
                          • Communication Skills: Excellent storytelling, writing, and visual communication skills.
                            • Fashion Knowledge: Deep understanding of fashion trends, consumer behavior, and brand building.
                              • Leadership: Confidence in high-pressure environments and client-facing interactions.
                                • Multitasking: Ability to juggle multiple brands and projects in a fast-paced setting.

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