Performance Acquisition Specialist

1 day ago


Chennai, Tamil Nadu, India The Hindu Full time
About the Role:
The Hindu Group is seeking a skilled Performance Acquisition Specialist to join our team. In this role, you will be responsible for developing and implementing strategies to drive paid acquisition for Digital Subscriptions. You will work closely with our internal teams, including Product, Editorial, and Tech, to ensure alignment and optimal results.

Key Responsibilities:
* Create and plan PPC campaigns across various digital channels, including Google Ads, Facebook Ads, and Quora Ads
* Analyze campaign performance and provide recommendations on optimization opportunities
* Collaborate with the creative team to develop and optimize campaigns for paid channels
* Work closely with the App Growth team to optimize app installs and in-app conversion campaigns

Requirements:
* 4-6 years of overall experience, with at least 1-2 years of experience managing a team
* Hands-on experience running ads for B2C businesses on Google Ads, Bing Ads, and Facebook/Instagram (Meta) Ads
* Strong understanding of technical aspects of Performance Marketing, including Google Tag Manager, Pixels, Goals, etc.

Salary Range:
₹100 lakh - ₹150 lakh per annum, depending on experience and qualifications

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