Market Mix Modelling Expert

3 days ago

Vellore, Tamil Nadu, India beBeeStrategy Full time ₹ 1,50,00,000 - ₹ 2,00,00,000

Job Role: Market Strategy Analyst

Job Description:

We are seeking an experienced Market Strategy Analyst to lead our marketing mix modelling efforts. As a key member of our team, you will be responsible for driving business growth through data-driven insights and strategic recommendations.

Key Responsibilities:

  • Act as the primary point of contact for client engagements involving MMM, providing expert guidance on market strategy and objectives.
  • Develop customized modelling approaches that align with client business challenges and marketing strategies.
  • Translate analytical results into actionable recommendations for media planning and budget allocation.
  • Design, develop, and validate MMM using econometric/statistical tools (e.g., regression models, time-series analysis).
  • Analyse historical media and sales data to identify key drivers of performance.
  • Provide scenario analysis and media optimization insights to inform marketing decisions.
  • Integrate MMM results with other measurement approaches such as MTA, digital attribution, or brand health tracking.

Benefits:

This is an exciting opportunity to work with a dynamic team and contribute to the success of our organization. We offer a competitive salary, comprehensive benefits package, and opportunities for professional growth and development.

Requirements:

To be successful in this role, you will need:

  • 8-10 years of experience in market research, analytics, or a related field.
  • Strong understanding of marketing mix modelling principles and methodologies.
  • Excellent analytical and problem-solving skills.
  • Ability to communicate complex ideas effectively to both technical and non-technical stakeholders.

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