Leading Market Mix Modeling Expertise

1 day ago

Vellore, Tamil Nadu, India beBeeMarketing Full time ₹ 15,00,000 - ₹ 21,00,000
Market Mix Modeling Specialist

We are seeking a seasoned Marketing Mix Modeling (MMM) expert to lead high-profile projects. In this role, you will be responsible for applying advanced econometric methods to quantify the impact of marketing activities on key performance metrics.

About the Role:

The successful candidate will have extensive experience in managing client data processing and project delivery. Strong analytical skills, combined with excellent communication abilities, are essential for presenting complex findings to clients. Collaboration with cross-functional teams is also crucial for success in this position.

Key Responsibilities:

  • Lead and manage MMM engagements from start to finish.
  • Apply advanced econometric modeling techniques to assess marketing campaign effectiveness.
  • Interpret complex data and deliver actionable business recommendations.
  • Presentation of findings through well-structured PowerPoint presentations tailored to client needs.
  • Collaboration with data scientists, consultants, and clients to drive project success.
  • Perform R&D to improve modeling accuracy or explore new techniques.
  • Automation of repetitive tasks and data workflows using tools like VBA, R, or Python.

Required Qualifications:

  • Education: Graduate degree in Economics, Business, Statistics, Mathematics, Operations Research, Industrial Engineering, Quantitative Analysis, or a related field.
  • Experience: Approximately 2-4 years of relevant experience, including hands-on work in Marketing Mix Modeling.
  • Strong understanding of econometric modeling and statistical analysis.
  • Proficiency in programming languages such as R, Python, or SAS.
  • Advanced skills in Excel (macros, pivot tables, complex formulas) and PowerPoint.
  • Experience with automation tools (VBA/R/Python) to streamline processes.
  • Exceptional verbal and written communication skills.
  • Strong project management, problem-solving ability, and a proactive attitude.

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