Marketing Analytics Professional

1 week ago

Davangere, Karnataka, India beBeeData Full time ₹ 1,76,10,000 - ₹ 2,09,05,000
Job Title: Data Scientist

Company Overview:

Our company is a leading provider of marketing attribution solutions. We help businesses gain insights into marketing channel performance, identify revenue-driving channels, and optimize marketing spend.

Role Description:

This is a full-time, remote position for a Data Scientist. The successful candidate will be responsible for the analysis and interpretation of marketing and sales data to support incrementality testing.

Daily Tasks:

  • Run models to perform market selection & design incrementality tests;
  • Analyze test result data using statistical models and methods;
  • Create data visualizations and collaborate with other departments to support data-driven recommendations for clients;
  • Communicate findings and insights to stakeholders.

Responsibilities:

  • Work with other team members to actively deliver Geo test outputs for clients;
  • Develop and implement statistical models to solve everyday market analytics challenges;
  • Perform exploratory data analysis using spreadsheets or Excel to understand data;
  • Interpret results from Geo tests and translate them into actionable recommendations;
  • Use results of a test or analysis to arrive at attributed conversions & multipliers;
  • Work with larger datasets, perform data manipulation & pre-processing;
  • Collaborate with strategist teams to translate business questions and objectives into analytical frameworks;
  • Work with stakeholders to gather the data required for building models;
  • Conduct ad-hoc analyses to support client requirements.

Requirements:

  • Bachelor's degree in Statistics, Mathematics, Computer Science, Operations Research, Engineering, Economics;
  • 2+ years of experience in data science or advanced analytics;
  • Advanced knowledge of statistical concepts like hypothesis testing, regression & time series analysis;
  • Proficiency in programming and query languages like Python, R and SQL;
  • Understanding of marketing channels, metrics, and KPIs;
  • Proficiency in data manipulation and preprocessing;
  • Strong MS Excel, Google sheets skills;
  • Strong problem-solving and analytical thinking abilities;
  • Ability to communicate complex technical concepts to non-technical stakeholders;
  • Ability to tell compelling stories with data;
  • Experience using PowerPoint or Google slides to present findings.

Preferred Qualifications:

  • Experience with Incrementality testing;
  • Experience with Spike Attribution;
  • Experience with MMM;
  • Knowledge of digital marketing strategies and tactics;
  • Familiarity with marketing technology platforms and data sources;
  • Knowledge of Advanced attribution concepts & market analytics.

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