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Digital Marketing Automation Specialist
3 weeks ago
We are seeking a highly skilled Digital Marketing Automation Specialist to join our team at Iclivia. The ideal candidate will have extensive experience in designing, developing, and optimizing marketing automation solutions using Salesforce Marketing Cloud.
About the Role:
The successful candidate will be responsible for designing and implementing custom marketing automation solutions using Salesforce Marketing Cloud. This includes developing responsive and dynamic email templates, landing pages, and SMS campaigns.
Key Responsibilities:
- Design and implement custom marketing automation solutions using Salesforce Marketing Cloud.
- Develop responsive and dynamic email templates, landing pages, and SMS campaigns.
- Implement AMPscript, SSJS, and SQL for personalized customer journeys.
Marketing Automation & Journey Optimization:
The candidate will configure and optimize Journey Builder, Automation Studio, Mobile Studio, and Email Studio. They will also develop customer segmentation strategies for targeted and personalized marketing, and implement and fine-tune triggered, transactional, and batch email campaigns.
Data Management & Integration:
The specialist will design and manage Data Extensions (DEs), SQL queries, and Contact Builder to optimize data structure. They will integrate SFMC with Sales Cloud, Service Cloud, and third-party applications using APIs, REST/SOAP, and ETL tools.
Compliance & Performance Optimization:
The candidate will ensure CAN-SPAM, GDPR, CCPA compliance in all marketing communications. They will monitor email deliverability, open rates, click-through rates, and conversion metrics, and troubleshoot email rendering, tracking issues, and automation failures.
Collaboration & Reporting:
The specialist will work closely with marketing, sales, and CRM teams to align marketing automation with business objectives. They will provide campaign performance analysis and recommendations for improvement, and document best practices, workflows, and implementation guidelines.
