Digital Performance Expert

15 hours ago

Bharatpur, Rajasthan, India beBeePerformance Full time ₹ 20,00,000 - ₹ 30,00,000
Job Summary

We are seeking a skilled Digital Performance Expert to join our Marketing team. In this role, you will be responsible for maintaining and improving our custom WordPress website, including implementing updates, optimizing conversion rates & site performance, managing content changes, and providing web analytics insights that support our lead generation as well as brand initiatives.

This is a challenging position that requires technical skills, attention to detail, and the ability to work at the intersection of marketing, UX, and development. You will be working directly with template files, functions, and custom fields to execute updates, collaborating with the marketing team members to publish and optimize new landing pages, blog content, and conversion assets, and tracking and reporting on website metrics and user behavior using GA4, Hotjar/Clarity, Search Console, or similar tools.

Main Responsibilities:

  • Maintain and update a custom-coded WordPress theme, including template edits, PHP updates, and front-end adjustments.
  • Collaborate with the marketing team members to publish and optimize new landing pages, blog content, and conversion assets.
  • Run regular site audits to identify UX issues, page speed problems, and outdated content.
  • Conduct market research, propose ideas to improve conversion rates, design and conduct A/B tests.
  • Monitor and improve site performance (load times, mobile optimization, Core Web Vitals, etc.).
  • Manage and troubleshoot WordPress plugins, theme functions, and related code dependencies.
  • Set up and manage integrations (e.g., HubSpot forms, Google Tag Manager, Google Analytics 4).
  • Track and report on website metrics and user behavior using GA4, Hotjar/Clarity, Search Console, or similar tools.
  • Maintain technical documentation of site architecture, custom post types, and plugin configurations.
  • Stay current on WordPress core updates, security practices, and modern development techniques.

Requirements:

  • 3+ years experience managing WordPress sites with custom themes — not reliant on page builders.
  • Proficiency in HTML, CSS, and basic JavaScript (for small enhancements or troubleshooting).
  • Solid understanding of PHP in a WordPress environment.
  • Working knowledge of GA4, Tag Manager, Clarity and other analytics or performance tools.
  • Experience working with Advanced Custom Fields (ACF), custom post types, and taxonomies.
  • Familiarity with version control and deployment workflows.
  • Working knowledge of CRO strategies and tools for testing and conversion tracking.
  • Strong grasp of SEO fundamentals, responsive design, and accessibility standards.
  • Meticulous attention to detail with a proactive, problem-solving mindset.

Nice-to-Have Skills:

  • Experience with theme performance optimization (minification, caching, lazy loading, etc.).
  • Familiarity with HubSpot forms and marketing automation tools.
  • Comfort working in staging environments and managing site deployments.

About Us

We value creativity, innovation, and collaboration. We are looking for a skilled Digital Performance Expert who can help us shape our digital presence and drive conversions.

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