
Accelerate Business Expansion as a Performance Marketing Strategist
1 day ago
Spearhead the development and execution of performance marketing strategies to drive business growth, leveraging AI tools to optimize campaigns and enhance customer engagement.
This is a full-time remote role that offers significant ESOPs in a fast-growing startup. As a founding team member, you will have the opportunity to shape the company's direction and contribute to creating a category-defining product.
You will be responsible for:
- Monitoring key performance indicators (KPIs) and conducting A/B testing to inform data-driven decisions
- Managing ad platforms and utilizing advanced AI tool usage to drive growth and improve campaign efficiency
To succeed in this role, you should have:
- 2-4 years of experience in D2C/FMCG performance marketing
- Expert-level skills in Meta Ads, Google Ads, and marketplace advertising
- A growth hacking mentality with a startup mindset and experience working in a dynamic environment
- Prior experience in the pet care or nutrition industry is beneficial but not required
We offer:
- Equity: Significant ESOPs in a fast-growing startup
- Growth: Founding team member in a category-creating company
- Learning: AI-first marketing mastery
- Impact: Contributing to adding years to pets' lives through better nutrition
About the Pet Longevity Movement
TailBlaze is leading India's first pet longevity movement, addressing the devastating impact of poor nutrition on pet health. Our mission is to provide shelf-stable fresh meals with high protein content to extend the lives of pets.
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