Digital Marketing Strategist

4 weeks ago


Cochin, Kerala, India JOBIN INTERNATIONAL COMPANY Full time

We are seeking an SEO/SEM expert to lead our digital marketing strategy, leveraging expertise in search engine optimization and marketing activities to drive business growth.

This role involves managing all SEO activities such as content strategy, link building, and keyword strategy to increase rankings on major search networks, as well as managing SEM campaigns on Google, Yahoo, and Bing to maximize ROI.

Key Responsibilities:

  • Design and execute tests, collect and analyze data, and identify trends and insights to achieve maximum ROI in paid search campaigns.
  • Track, report, and analyze website analytics and PPC initiatives and campaigns.
  • Manage campaign expenses, stay within budget, estimate monthly costs, and reconcile discrepancies.
  • Optimize copy and landing pages for search engine marketing.
  • Perform ongoing keyword discovery, expansion, and optimization.
  • Research and implement search engine optimization recommendations.
  • Research and analyze competitor advertising links.
  • Develop and implement link building strategy.
  • Collaborate with the development team to ensure SEO best practices are implemented on newly developed code.
  • Work with editorial and marketing teams to drive SEO in content creation and content programming.
  • Recommend changes to website architecture, content, linking, and other factors to improve SEO positions for target keywords.


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