Offsite Brand Ambassador

5 days ago

Gulbarga, Karnataka, India beBeeBrand Full time ₹ 15,00,000 - ₹ 25,00,000

About this role:

  • Founded in 2019, the organization is building a two-sided platform that delivers standardized journey experience for travelers and increased earnings for supply partners.
  • We connect 300+ cities across the country through our daily services and have served a large number of unique customers so far. We are working towards fleet electrification and establishment of charging technology and infrastructure.
Key Responsibilities:

This role will focus on ensuring consistent branding across all offline touchpoints, from bus branding, uniform standardization to lounges, hoardings, and on-ground marketing activations. The candidate will coordinate with vendors, manage operations alignment, and drive visibility mechanisms to ensure brand consistency is consistently executed across locations.

Main Accountabilities:
  1. Branding Standardization & Implementation
  • Define and maintain brand consistency across buses, lounges, uniforms, and other offline assets.
  • Develop branding guidelines for offline touchpoints and ensure compliance across all company assets.
  • Work closely with vendors to execute bus branding, uniforms, and other physical branding assets while ensuring high-quality output.
  • Collaborate with the Operations team to enforce branding across buses and maintain consistency in execution.
  • Implement visibility mechanisms to track branding effectiveness and maintain standardization.
Vendor & Operations Coordination
  • Manage relationships with vendors and suppliers for printing, uniform manufacturing, and branding execution.
  • Work closely with the Operations team to ensure timely and proper implementation of branding across locations.
  • Regularly audit and assess branding quality and maintenance in buses and physical locations.
Offline Marketing & Activations
  • Plan and execute offline marketing initiatives including hoardings, transit branding, bus stop branding, and agent activations.
  • Identify and execute on-ground branding opportunities to enhance presence across cities.
  • Work on innovative branding activations at high-footfall locations such as terminals and bus lounges.
  • Track marketing effectiveness of offline campaigns and optimize for better engagement and ROI.

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