Visual Brand Strategist

3 days ago


Gandhinagar, Gujarat, India beBeeDesigner Full time ₹ 10,00,000 - ₹ 15,00,000

At TruBlu Design Labs, we reimagine brands and products through specialized labs.

Pixellab is where brands take shape visually, from brand identity to immersive design solutions.

We are looking for a Visual Designer who blends creativity with strategy, translating brand purpose into impactful visuals.

This role is hands-on and collaborative, working closely with cross-functional teams in industrial design, strategy, and engineering.

  • Brand Identity Design
    • Develop and refine visual identities including logos, typography, color systems, and brand guidelines
    • Translate brand strategy into cohesive design systems across touchpoints
    • Packaging Design
      • Design packaging systems for FMCG, consumer appliances, and lifestyle brands
      • Create packaging that balances visual storytelling, category differentiation, and functional practicality
      • Work on structural packaging concepts in collaboration with industrial designers
    • Design Thinking and Creative Strategy
      • Apply design thinking methodologies to solve client challenges with empathy and innovation
      • Participate in workshops, brainstorming sessions, and co-creation sprints with clients and internal teams
    • Collaboration and Execution
      • Work closely with Form Lab and Tech Lab teams to ensure holistic brand-to-product integration
      • Prepare production-ready artwork and liaise with vendors or printers for packaging execution


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