Rural Marketing Specialist

15 hours ago

Lucknow, Uttar Pradesh, India beBeeRural Full time ₹ 18,00,000
Rural Growth Opportunities

This role is focused on driving growth through strategic initiatives and experiments.

The successful candidate will have experience in managing rural marketing campaigns, developing lifecycle strategies, and leveraging data-driven insights to inform business decisions.

The ideal candidate should have a strong understanding of the rural market, including trust triggers, aspirations, and adoption barriers. Proficiency in Marathi and Hindi is required for effective communication with rural audiences.

  • Develop and execute data-driven growth strategies across farmers, labour contractors, and buyers.
  • Analyse customer behaviour using Google Analytics 4, Looker, or Amplitude to inform growth initiatives.
  • Create A/B testing frameworks to measure the effectiveness of vernacular WhatsApp flows, landing pages, and offers.
  • Implement tracking systems across CRM, UTMs, and campaign tagging to attribute revenue.
  • Design and optimise campaigns across WhatsApp, IVR, SMS, Meta Ads, YouTube, and rural influencers to reach target audiences.
  • Own lifecycle journeys: onboarding, engagement, retention, and win-back to maximise customer value.
  • Automate personalised flows via CRM tools, Meta Business Suite, and WhatsApp integrations to enhance user experience.
  • Build vernacular retargeting and audience segmentation strategies to improve campaign effectiveness.
  • Develop activation playbooks for mandis, SHG meetings, farmer days, and village events to engage with customers.
  • Launch referral and ambassador programs for farmers and mukkadams to drive word-of-mouth marketing.
  • Manage vernacular WhatsApp, Telegram, and Facebook groups as micro communities of trust to build brand loyalty.
  • Design physical kits and grassroots activations to reinforce brand credibility and establish thought leadership.
  • Build and maintain a messaging library for different regions, crops, and user cohorts to ensure consistent brand messaging.
  • Develop farmer-facing videos, WhatsApp campaigns, brochures, and case studies to educate customers and promote products.
  • Collaborate with agronomy experts to turn technical product offerings into easy-to-use narratives that resonate with customers.
  • Enable field officers with content packs in local languages to facilitate effective communication and increase adoption.
  • Define a rural-first SEO strategy with vernacular keywords, farmer FAQs, and local business listings to improve online visibility.
  • Build content engines (articles, videos, reels) that attract inbound demand for advisory and marketplace services to drive revenue growth.

Requirements:

  • 3–6 years of experience in growth, lifecycle, or rural brand marketing.
  • Proven track record of launching or scaling products in agri, FMCG, or rural India (Tier 2–4 markets).

Desirable Skills:

  • Hands-on experience with Meta Ads, Google Analytics 4, Hubspot/Zoho, Glide, Retool, and WhatsApp CRMs.
  • Track record of success in A/B testing, WhatsApp automation, and funnel optimisation.

  • Risk Manager

    2 days ago

    Lucknow, Uttar Pradesh, India beBeeRisk Full time ₹ 18,00,000 - ₹ 24,00,000

    Job Overview:We are seeking a Risk Management Specialist to join our team at turno. The successful candidate will be responsible for developing, implementing and reviewing credit risk models and associated frameworks in an unsecured rural/semi-urban lending context.Key Responsibilities:Develop, implement and review credit risk models & associated frameworks...

  • Digital Marketing Specialist

    10 hours ago

    Lucknow, Uttar Pradesh, India beBeeFacebook Full time US$ 90,000 - US$ 1,20,000

    Expert Digital Marketing SpecialistWe're seeking a skilled Expert Digital Marketing Specialist to strengthen our online presence on Facebook and drive impactful digital growth.What you'll do:Develop engaging Facebook content that boosts brand visibility and drives results.Strategize and execute high-performing Facebook Ads campaigns that deliver measurable...

  • Digital Marketing Specialist

    3 days ago

    Lucknow, Uttar Pradesh, India beBeeDigitalMarketing Full time US$ 20,000 - US$ 30,000

    Job Title: Digital Marketing SpecialistWe are seeking a skilled and results-driven Digital Marketing Specialist to join our team. The position requires developing, implementing, and managing successful advertising campaigns across various platforms.Duties:Create and implement marketing strategies that fulfill business goals.Generate compelling advertising...

  • Lead Digital Marketing Specialist

    2 days ago

    Lucknow, Uttar Pradesh, India beBeeDigitalMarketing Full time ₹ 10,00,000 - ₹ 15,00,000

    Lead Digital Marketing SpecialistThis is a unique opportunity to work on high-performing digital marketing campaigns, building and optimizing Meta & TikTok ads for growth-stage products.We are looking for a skilled specialist who can create seamless customer experiences, not spammy ones, and collaborate with a top-tier content, SEO & dev team.Running...

  • Performance Marketing Specialist

    13 hours ago

    Lucknow, Uttar Pradesh, India beBeeMarketing Full time ₹ 12,00,000 - ₹ 15,00,000

    Job Title: Performance Marketing SpecialistDescription:In this pivotal role, you will drive business growth through the effective execution of performance marketing strategies. Your primary responsibility will be to manage and design campaigns across Google and Meta platforms to generate leads and nurture existing relationships.You will be responsible for...

  • Digital Marketing Specialist

    5 days ago

    Lucknow, Uttar Pradesh, India A G Creations Pvt Ltd Full time

    YOU SHD KNOW EXCEL ALL COMPUTER TECHNICAL KNOWLEDGE SHD BE READY TO FOLLOW ALL ORDER GIVEN BY ORGANIZATION SHD NOW DIGITAL MARKETING VIDEO EDITING CONTENT AND DESIGNINGExperience1 - 7 YearsNo. of Openings1EducationAdvanced/Higher Diploma, Higher SecondaryRoleDigital Marketing SpecialistIndustry TypeIT-Hardware & Networking / IT-Software / Software...

  • Facebook Marketing Specialist

    5 days ago

    Lucknow, Uttar Pradesh, India beBeeFacebook Full time ₹ 10,00,000 - ₹ 15,00,000

    Facebook Marketing SpecialistWe are seeking a seasoned Facebook marketing expert to spearhead our digital growth strategy. At our company, we develop impactful digital products that drive results.Key Responsibilities:Develop and execute engaging Facebook content strategies to boost brand visibility and recognition.Design and manage high-performing Facebook...

  • Marketing Executive

    2 days ago

    Lucknow, Uttar Pradesh, India beBeePerformance Full time US$ 50,000 - US$ 75,000

    Job Title:We are seeking a Digital Marketing Specialist to manage and grow our online presence through impactful paid campaigns.Key Responsibilities:

  • Google Ads Specialist

    2 weeks ago

    Lucknow, Uttar Pradesh, India Digital Mojo - Branding and Digital Marketing Agency in Hyderabad Full time

    Job descriptionPerformance Specialist - Google and Meta AdsCompany: Digital MojoLocation: Hyderabad, IndiaPosition: Performance MarketerExperience: 2+ YearsEmployment Type: Full-timeAbout Digital Mojo:Digital Mojo is a premier digital marketing agency based in Hyderabad, specializing in real estate, healthcare, and B2B lead generation. Our team is dedicated...

  • Hiring For Digital Marketing Professional

    7 hours ago

    Lucknow, Uttar Pradesh, India beBeeDigitalMarketing Full time ₹ 9,00,000 - ₹ 12,00,000

    Digital Marketing SpecialistAs a key player in our marketing team, you will be responsible for developing and implementing digital marketing strategies to drive business growth.Utilize data-driven insights to optimize digital campaigns across various channels, including SEO, SEM, email marketing, social media, and content marketing.Create engaging content...