Marketing Automation Expert

2 days ago


Gurgaon, Haryana, India Mercer Full time
About Our Company:

Mercer is a global consulting leader in talent, health, retirement, and investments. We help clients navigate an increasingly dynamic and complex environment by developing innovative solutions and delivering expertise in areas such as M&A due diligence and integration, restructuring and transformation, and risk management. With over 20,000 employees worldwide, Mercer has a significant presence in over 130 countries. Our commitment to diversity, equity, and inclusion drives our mission to make a positive impact on people's lives. As a company, we strive to foster a culture of innovation, collaboration, and continuous learning.

About the Role:

We are seeking a highly skilled Marketing Automation Specialist to join our team. As a key member of our Digital Marketing team, you will be responsible for executing and managing marketing campaigns using Dynamics 365 Marketing Automation platform. Your primary goal will be to develop and execute campaigns that meet our business objectives, while ensuring they are executed accurately and efficiently. To achieve this, you will work closely with the marketing team to develop and execute campaigns, maintaining a keen eye for detail and a focus on quality assurance.

The ideal candidate will possess excellent communication skills, strong organizational skills, and a keen eye for detail. You will be responsible for managing and executing end-to-end email marketing campaigns, creating targeted segmentations/lists, maintaining knowledge of compliance regulations, and participating in global marketing user and steering groups to share knowledge and best practices. Additionally, you will be required to construct and test various elements of email campaigns, utilizing A/B testing and multiple iterations to optimize campaign effectiveness and engagement.

What You Will Gain:

This role offers a unique opportunity to work with a leading global consulting firm, where you will be able to develop your skills and expertise in marketing automation. You will have the chance to collaborate with a diverse team of professionals, working together to deliver innovative solutions and drive business growth. Furthermore, you will have access to a comprehensive training program, which will enable you to enhance your knowledge and skills in areas such as campaign management and marketing automation. By joining our team, you will become part of a dynamic and inclusive culture, where you will have the opportunity to make a positive impact on people's lives.

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