Salesforce Marketing Automation Manager

4 weeks ago

Gurgaon, Haryana, India The Knot Worldwide Full time
The Knot Worldwide is looking for a passionate Marketing CRM Automation and Salesforce Marketing Cloud Expert who will be at the heart of creating and executing dynamic customer journeys, campaigns, and best in class automation across all CRM touchpoints to include email, push, SMS and in-app messaging for multiple brands (The Knot and Wedding Wire). The right candidate will be hands-on in the marketing platform (Salesforce Marketing Cloud) and needs to have the technical capacity to modify HTML email code, develop email, push notifications, In-app modal and SMS templates and messages, segment data (SQL), and set up tracking for proper attribution. This role is a great fit for someone with a marketing mindset who has the technical know-how to create sophisticated personalized communications.
This is your chance to turn data into business opportunities, while collaborating with a fun and forward-thinking team to make sure we are building personalized and automated journeys for our couples to guide their wedding planning experience with TKWW.

Responsibilities and Must Haves :
Building and managing exciting customer journeys, email, push, SMS and in-app campaigns and automations with Salesforce Marketing Cloud (think Journey Builder, Automation Studio, Email Studio, Data Extensions, Query Segmentation and AMPScript for personalization).
A/B testing complex personalized CRM programs, triggers and journeys
Deep understanding of customer data, tables and data extensions to easily enable and execute highly complex campaigns.
Analyzing customer data from a variety of data table sources to create targeted segmentation and smart campaign strategies.
Partnering with CRM campaign strategy managers to brainstorm, build and bring to life data-driven CRM campaigns and triggers.
Building and executing personalized customer engagement CRM campaigns and automating them for maximum impact.
Sharing your Salesforce Marketing Cloud expertise with the team and supporting campaigns across various business units.
Keeping up with the latest and greatest in salesforce marketing cloud and SMS technology, and suggesting how we can improve and innovate internally.
Setting up performance reports to track how well channels, campaigns, customer groups, and segments are performing.
Working closely with the Marketing, Data Engineering and CRM Marketing operations teams to keep things running smoothly and to bring new ideas to life
You're a Salesforce Marketing Cloud whiz, with solid experience in Journey Builder, Automation Studio, SQL, AMPScript, HTML/CSS and Email Studio.
Bonus points if you're familiar with tools like Power BI, Alteryx, ERP, CRM systems, and data warehouses.
Well-versed in all aspects of business intelligence, marketing analytics and ecommerce analytics and deep experience with applying analytics to digital commerce or digital marketing.
Experience managing large-scale projects
Experience using Salesforce Marketing Cloud (preferred)
Expertise in email best practices, deliverability and CAN-SPAM regulations
Experience with A/B testing methodologies
Must exhibit strong verbal, interpersonal, and written communication skills
Excellent team player with strong collaborative skills with the ability to work cross-functionally
Ability to anticipate needs, innovate, and flourish in a fast-paced, global environment
Fluency in English is essential willingness to work with US based teams/hours

At The Knot Worldwide, we believe you are more than a resume and invite you to go for it, take the leap of faith, and apply for this job if it sparks your passion to join TKWW and make a difference

Qualifications

Min 8 years experience in CRM marketing automation/campaign execution in building, testing and deploying email, push notifications, SMS, and In-app marketing
Min 3-5 years of Salesforce Marketing Cloud experience expert in Journey Builder, Automation Studio, SQL, AMPScript, HTML, SCSS and Email Studio.

  • -( Zero motors client) QA Automation salesforce

    3 weeks ago

    Gurgaon, Haryana, India Nexthire Full time

    Position: Automation Engineer (Salesforce)Location - Gurgaon Experience - 5+ Yrs Skills- QA Automation, Salesforce Shift - Night - 8:30 pm to 5:30Experience:5+ years of experience in software test automation, with a strong focus on Salesforce applications.Proven experience in Java programming, with hands-on experience using...

  • Salesforce Manual and Automation Tester

    1 hour ago

    Gurgaon, Haryana, India S&P Global Full time

    As a Salesforce QA Functional Tester at S&P Global, you will play a critical role in ensuring the quality of our Salesforce applications. This is an exciting opportunity to join a dynamic team and contribute to the success of our organization.About the RoleWe are seeking an experienced Salesforce QA Functional Tester with a strong background in testing and...

  • Manager, Salesforce Excellence

    2 hours ago

    Gurgaon, Haryana, India BD Full time

    Key ResponsibilitiesCRM Administration: Oversee the configuration, customization, and maintenance of Salesforce.Integrations: Implement and manage Salesforce integrations with other business systems.Automation: Design and deploy Salesforce automation solutions, including workflows, process builders, and triggers.Data Management: Ensure data integrity and...

  • Automated Salesforce Testing Position

    5 hours ago

    Gurgaon, Haryana, India S&P Global Full time

    We are seeking a highly skilled Salesforce QA Functional Tester to join our team at S&P Global. In this role, you will be responsible for ensuring the quality of our Salesforce applications through rigorous testing and automation.About the CompanyS&P Global is a global leader in providing Essential Intelligence solutions to the automotive industry. Our...

  • Salesforce Solutions Manager

    1 day ago

    Gurgaon, Haryana, India Growtomation Full time

    About Growtomation: We are a leading RevOps, marketing & sales technology company and a HubSpot partner agency. Our philosophy centers on unleashing the true potential of CRM by tailoring it to the unique needs and goals of businesses. Leveraging our expertise in HubSpot, Salesforce, and other CRMs, we specialize in guiding SMBs and enterprises to maximize...

  • Salesforce Architect

    5 days ago

    Gurgaon, Haryana, India Incedo Inc. Full time

    Role Description As a Salesforce Architect with expertise in Experience Cloud, Service Cloud, and Marketing Cloud, you will play a critical role in the design, development, and maintenance of our client's Salesforce ecosystem. Must have experience in working with globally distributed teams and agile delivery. You will collaborate with cross-functional teams...

  • Salesforce Architect

    3 weeks ago

    Gurgaon, Haryana, India Asher IT Services Full time

    Title : Salesforce Architect Vertical : BankingLocation : GurugramRole Description :As a Salesforce Architect with expertise in Experience Cloud, Service Cloud, and Marketing Cloud, you will play a critical role in the design, development, and maintenance of our client's Salesforce ecosystem. Must have experience in working with globally distributed teams...

  • Salesforce Architect

    2 weeks ago

    Gurgaon, Haryana, India Asher IT Services Full time

    Title : Salesforce Architect Vertical : BankingLocation : GurugramRole Description :As a Salesforce Architect with expertise in Experience Cloud, Service Cloud, and Marketing Cloud, you will play a critical role in the design, development, and maintenance of our client's Salesforce ecosystem. Must have experience in working with globally distributed teams...

  • Salesforce Marketing Cloud Personalization

    3 weeks ago

    Gurgaon, Haryana, India Magna Technology Group Full time

    Job Description: MCP Solution SpecialistPosition Overview: We are seeking an experienced and highly skilled MCP Solution Specialist to join our dynamic team. This role offers the opportunity to work on exciting and challenging projects in a rapidly evolving field, with a focus on delivering impactful Marketing Cloud solutions. If you are a motivated and...

  • Product Manager

    3 weeks ago

    Gurgaon, Haryana, India Salesforce Full time

    All Jobs Hiring for this Job is closed. You can explore more jobs in the all jobs page, and find the one which is best for you. Required Experience 5 - 10 Years Skills SCM/Warehouse Domain, Quantative &Analytic... , Agile Development Shaping the future of omnichannel Optimizing warehouses and stores through AI-driven software and robotics ...

  • Consultant- Salesforce Techno Functional

    6 days ago

    Gurgaon, Haryana, India Acuity Knowledge Partners Full time

    Job DescriptionAcuity Knowledge PartnersAcuity Knowledge Partners (Acuity) is a leading provider of bespoke research, analytics and technology solutions to the financial services sector, including asset managers, corporate and investment banks, private equity and venture capital firms, hedge funds and consulting firms. Its global network of over 6,000...

  • Salesforce Developer

    4 weeks ago

    Gurgaon, Haryana, India Growtomation Full time

    About Growtomation : We are a distinguished RevOps, marketing & sales technology company and a HubSpot partner agency. Our philosophy centers on the idea that CRM's true potential is unleashed when it is tailored specifically to the unique needs and goals of businesses.Leveraging our deep expertise in HubSpot, Salesforce, and other CRMs, we specialize in...

  • Salesforce Developer

    4 weeks ago

    Gurgaon, Haryana, India Growtomation Full time

    About Growtomation : We are a distinguished RevOps, marketing & sales technology company and a HubSpot partner agency. Our philosophy centers on the idea that CRM's true potential is unleashed when it is tailored specifical to the unique needs and goals of businesses. Leveraging our deep expertise in HubSpot, Salesforce, and other CRMs, we specialize in...

  • Salesforce Developer

    3 weeks ago

    Gurgaon, Haryana, India Growtomation Full time

    About Growtomation:We are a distinguished RevOps, marketing & sales technology company and a HubSpot partner agency. Our philosophy centers on the idea that CRM's true potential is unleashed when it is tailored specifical to the unique needs and goals of businesses. Leveraging our deep expertise in HubSpot, Salesforce, and other CRMs, we specialize in...

  • Salesforce Developer

    3 weeks ago

    Gurgaon, Haryana, India Growtomation Full time

    About Growtomation : We are a distinguished RevOps, marketing & sales technology company and a HubSpot partner agency. Our philosophy centers on the idea that CRM's true potential is unleashed when it is tailored specifical to the unique needs and goals of businesses. Leveraging our deep expertise in HubSpot, Salesforce, and other CRMs, we specialize in...

  • Senior Salesforce Professional

    1 day ago

    Gurgaon, Haryana, India Growtomation Full time

    Company Overview: Growtomation is a distinguished RevOps, marketing & sales technology company and a HubSpot partner agency. We aim to unleash the true potential of CRM by tailoring it to the unique needs and goals of businesses.Job Description: We are looking for a Senior Salesforce Developer to join our team. The ideal candidate will have deep expertise in...

  • Salesforce Developer

    4 weeks ago

    Gurgaon, Haryana, India Growtomation Full time

    About Growtomation: We are a distinguished RevOps, marketing & sales technology company and a HubSpot partner agency. Our philosophy centers on the idea that CRM's true potential is unleashed when it is tailored specifical to the unique needs and goals of businesses. Leveraging our deep expertise in HubSpot, Salesforce, and other CRMs, we specialize in...

  • Salesforce Developer

    4 weeks ago

    Gurgaon, Haryana, India Growtomation Full time

    About Growtomation:We are a distinguished RevOps, marketing & sales technology company and a HubSpot partner agency. Our philosophy centers on the idea that CRM's true potential is unleashed when it is tailored specifical to the unique needs and goals of businesses. Leveraging our deep expertise in HubSpot, Salesforce, and other CRMs, we specialize in...

  • Hubspot Specialist – Marketing Operations

    4 weeks ago

    Gurgaon, Haryana, India Nexifyr Consulting Full time

    Who We Are We are the top revenue intelligence platform on the market Our combination of automation and researchers allows us to reach 95 data accuracy for all our published contact data while continuing to scale up our number of contacts We currently have more than 5 million human-verified contacts another 70 million plus machine processed contacts ...

  • Senior Manager

    3 weeks ago

    Gurgaon, Haryana, India Salesforce Full time

    All Jobs Back To All Jobs Senior Manager - Technical Writer Full Time Job Code: G-54142 Gurgaon, Haryana, India 1 position Expires on 30/11/2024 Required Experience 10 - 14 Years Skills SAAS Documentation, Technical Writing, Content Management S... + 2 more Shaping the future of omnichannel Optimizing warehouses and stores through...