Digital Registration and Marketing Professional

1 week ago

Pune, Maharashtra, India beBeeMarketing Full time ₹ 60,00,000 - ₹ 1,00,00,000

Job Title: Digital Registration and Marketing Manager

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Job Description:

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The role of a Digital Registration and Marketing Manager is to drive citizen awareness, outreach, and digital registration for a large-scale digital platform being launched by a government agency. The success of this platform depends on widespread citizen registration and adoption.

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The manager will be responsible for planning and executing on-ground and digital campaigns, identifying high-priority registration zones, activating partnerships, and tracking registration growth.

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Key Responsibilities:

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  • Outreach Strategy & Planning:">
    • Design and implement a district-wise registration plan with monthly targets.">
    • Identify high-density, underserved, and scheme-relevant communities for outreach.">
    • Coordinate with local officials, housing societies, NGOs, SHGs, and field partners.">
    ">
  • Citizen Awareness & Mobilization:">
    • Organize and execute awareness drives at the ward, community, and society level.">
    • Promote registrations through local events, kiosks, helpdesks, and mobile vans.">
    • Support the content and communication team in developing localized materials (leaflets, posters, explainers).">
    ">
  • Digital Registration Activation:">
    • Ensure successful onboarding of citizens onto the mobile app and website.">
    • Guide field staff and volunteers in assisting citizens with the registration process.">
    • Facilitate training for digital volunteers and kiosk operators.">
    ">
  • Monitoring & Reporting:">
    • Track daily/weekly/monthly registration performance.">
    • Identify and resolve challenges in field execution or platform onboarding.">
    • Share data-backed insights with the Project Manager and communication team.">
    ">

Required Skills & Qualifications:

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To succeed in this role, you should have strong planning and field execution skills, excellent communication in Marathi, Hindi, and English, familiarity with digital platforms and mobile registration flows, ability to mobilize communities and build trust, and basic understanding of reporting tools (Excel, Google Sheets, dashboards).

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Benefits:

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You will have the opportunity to work on a large-scale digital project that aims to provide accessible services to citizens.

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About the Role:

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This is a great opportunity for an experienced marketing professional to lead our marketing strategy and execute it effectively.

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