Brand Management Specialist

2 weeks ago


Mysore, Karnataka, India Smart Work Consultants Full time
Job Title: Branding Manager

We are seeking a highly skilled Branding Manager to join our team at Smart Work Consultants. As a Branding Manager, you will be responsible for developing and implementing effective branding strategies to drive business growth and success.

Key Responsibilities:
  • Work closely with cross-functional teams to create and execute brand strategies that align with business objectives.
  • Develop and manage marketing plans, budgets, and campaigns to achieve brand awareness and customer engagement.
  • Collaborate with external agencies to create and implement marketing campaigns that drive results.
  • Monitor and analyze market trends, competitor activity, and customer feedback to inform branding strategies.
  • Develop and maintain strong relationships with key stakeholders, including customers, partners, and internal teams.
Requirements:
  • 5 years of experience in branding, marketing, or a related field.
  • Proven track record of developing and executing successful branding strategies.
  • Strong understanding of marketing principles, including branding, advertising, and promotion.
  • Excellent communication, project management, and leadership skills.
  • Ability to work independently and as part of a team.
Scope:
  • Financial:
    • E-commerce volume (Plan vs. Actuals)
    • Marketing Budget vs. Actual
    • Marketing Plan vs. Actual
    • Marketing Expenditure vs. RoI
  • Non-Financial:
    • Brand Equity Index
    • Market Share
    • New Product Launch Lead Time
    • Customer Satisfaction (e-commerce)
    • People Development


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