Social Media

1 day ago


Vellore, Tamil Nadu, India beBeeMarketing Full time ₹ 8,00,000 - ₹ 12,00,000
Job Overview:

We are seeking a skilled Social Media & Performance Marketing Specialist to manage and grow our online presence while driving impactful paid campaigns.

Key Responsibilities:
  1. Social Media Management

Plan and execute monthly content calendars aligned with campaigns and business goals. Collaborate with designers, video editors, and copywriters to create engaging posts, reels, shorts, and stories. Publish daily content across Instagram, YouTube, Facebook, and other platforms. Write compelling captions & CTAs to boost engagement and conversions.

Manage community interactions (DMs, comments, Telegram groups, WhatsApp broadcasts). Track and share user engagement insights with the team.

  1. Performance Marketing

Assist in setting up and optimizing paid campaigns on Meta (Facebook/Instagram) and Google Ads (Search, Display, YouTube). Monitor campaign KPIs such as CTR, CPL, ROAS and support ongoing optimizations. Execute A/B testing of creatives, ad copies, and landing pages. Run retargeting campaigns and support funnel optimization. Prepare and maintain weekly performance reports.

  1. Analytics & Growth

Track and analyze key organic and paid metrics (reach, impressions, engagement rate, conversions). Stay updated on social trends, platform algorithms, and ad marketing benchmarks. Coordinate with internal teams to align campaigns with product launches, webinars, and testimonials.

This is an excellent opportunity for a motivated individual to join our dynamic team and contribute to our growth strategy.

Requirements:
  • Bachelor's degree in Marketing or related field
  • Minimum 2 years experience in Social Media & Performance Marketing
  • Proven track record of success in managing social media campaigns and analyzing performance metrics
  • Strong understanding of social media platforms and advertising best practices
  • Excellent communication and collaboration skills


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