Digital Marketing Strategist

2 weeks ago


Bengaluru, Karnataka, India Global Games Show Full time
Job Summary

We are seeking a skilled and innovative Digital Marketing Strategist to join Global Games Show. This role is perfect for someone who thrives in a fast-paced digital environment and has a proven track record of creating impactful social media campaigns.

About the Role

This position involves developing and executing comprehensive social media marketing strategies aligned with the company's goals and target audience.

Main Responsibilities
  • Develop and manage high-quality, creative content (text, graphics, videos) tailored to each platform, ensuring consistency with brand voice and style.
  • Plan, execute, and optimize social media campaigns, both organic and paid, to maximize reach and ROI.
  • Monitor social media performance metrics using analytics tools, providing insights and actionable recommendations to improve campaigns.
  • Actively engage with the online community by responding to comments, messages, and reviews, fostering strong relationships with followers.
  • Stay updated on social media trends, emerging platforms, and best practices to ensure the brand remains relevant and innovative.
  • Work closely with internal teams, including marketing, design, and sales, to align social media activities with broader business strategies.
Requirements
  • Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
  • 2-5 years of experience in social media marketing, with a portfolio of successful campaigns.
  • Expertise in managing social media platforms (Instagram, Facebook, Twitter, TikTok, etc.) and tools (e.g., Sprout Social, Hootsuite, or Buffer).
  • Proficiency in analytics platforms such as Google Analytics, Facebook Insights, and Instagram Analytics.
  • Knowledge of paid advertising campaigns, including Facebook Ads Manager and Google Ads.
  • Strong storytelling and copywriting skills with attention to detail.
  • Basic graphic design and video editing skills (e.g., Canva, Adobe Creative Suite).
Benefits
  • A collaborative and supportive work environment.
  • Opportunities for professional growth and upskilling.
  • Competitive salary with performance incentives ($80,000 - $120,000 per year).


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