Marketing Influencer Specialist

1 day ago

Thrissur, Kerala, India beBeeInfluencer Full time ₹ 30,00,000 - ₹ 40,00,000
Influencer Marketing Specialist Role

We are seeking a creative and motivated professional to join our marketing team in an entry-level influencer marketing specialist role. The ideal candidate will have up to 3 years of experience in the field, a passion for innovative marketing strategies, and excellent analytical skills.

About the Job:

This is a dynamic opportunity for someone who is eager to learn and grow in the field of influencer marketing. The successful candidate will work closely with the marketing team to develop and execute influencer marketing campaigns across various social media platforms, including Instagram, YouTube, TikTok, and others.

Key Responsibilities:
  • Influencer Partnerships: Develop and manage relationships with micro, macro, and potentially mega influencers to align with our brand's target audience and values.
  • Campaign Strategy & Execution: Collaborate with the marketing team to create effective influencer marketing strategies that support product launches, seasonal campaigns, and brand awareness initiatives.
  • Campaign Management: Oversee influencer relationships, including negotiation, briefing, content review, and performance tracking.
  • Data-Driven Decisions: Monitor and analyze campaign performance using analytics tools, track KPIs, and provide insights to optimize future campaigns.
  • Trend Identification: Stay up-to-date with the latest influencer marketing trends, platform changes, and emerging influencers to ensure we are always ahead of the curve.
Required Skills & Qualifications:

The following skills and qualifications are essential for this role:

  • Strong Existing Database: A proven track record of executing successful influencer marketing campaigns.
  • Social Media Expertise: In-depth knowledge of social media platforms (Instagram, TikTok, YouTube, etc.) and their respective best practices for influencer collaborations.
  • Analytical Skills: Ability to analyze data and generate reports to measure the effectiveness of campaigns.
  • Project Management: Strong organizational and multitasking abilities with attention to detail.
  • Creativity & Communication: Excellent written and verbal communication skills with the ability to manage multiple influencer relationships.
Benefits:

This role offers a unique opportunity for professional growth and development in the field of influencer marketing. We offer a collaborative and dynamic work environment, opportunities for advancement, and competitive compensation and benefits packages.

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