High-Performing Digital Marketing Strategist
1 month ago
Glasafe, a pioneering force in the glassware industry, is seeking a Performance Marketing Manager to spearhead data-driven marketing strategies and optimize marketing ROI. This role demands expertise in digital marketing analytics to support effective campaign targeting and performance measurement.
The ideal candidate will focus on driving customer acquisition, increasing conversion rates, and maximizing marketing efficiency. They will allocate marketing budgets wisely, identify growth opportunities, and improve campaign performance through iterative optimization.
Key Responsibilities:
- Design and manage acquisition campaigns across social, SEM, and display channels to drive revenue and enhance ROI.
- Analyze and optimize campaign performance using data-driven insights and strategy with quantitative analysis.
- Identify marketing performance issues and pinpoint root cause analysis using analytics tools such as Google Analytics.
- Communicate complex analyses effectively by developing easy-to-use reporting or visualization dashboards (demand funnel, marketing planning and budgeting, marketing ROI, operational efficiency, campaign impact, awareness, events, and strategic KPIs).
- Understand new and relevant KPI metrics requirements for performance management and optimization purposes.
- Collaborate with creative and marketing teams to test strategies and innovation.
- Deliver quantifiable improvements in ROI and cost per conversion (CPA) across all channels.
Requirements:
- Previous experience in a quantitative marketing role managing strategy and execution on social, search, or other performance-oriented channels.
- In-platform execution experience setting up campaigns in Facebook ads manager, Google Ads, and Google AdWords.
- Deep understanding of data or data modeling and ability to objectively identify insights for sharing with stakeholders.
- Exceptional analytical skills to identify opportunities within complex data and where these can be operationalized.
- Proven track record of building and scaling acquisition campaigns with a strong focus on ROI.
This role offers a competitive salary range of ₹1,200,000 - ₹1,800,000 per annum, depending on experience and qualifications.
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