Leading Marketing Strategist

3 days ago

Kollam, Kerala, India beBeeStrategy Full time ₹ 24,00,000 - ₹ 32,00,000
Marketing Manager - Strategy and Growth

Our organization seeks a skilled Marketing Manager to lead our marketing strategy and drive business growth.

Key Responsibilities:

  • Develop and execute comprehensive marketing plans to achieve business objectives.
  • Analyze market trends, customer segments, and competitor activity to identify opportunities and threats.
  • Recommend strategic entries into new markets and therapy areas aligned with our divisional vision.

Marketing Strategy & Execution:

  • Design and deploy a robust marketing mix that aligns with business goals.
  • Conduct market research to assess therapy trends and customer segments.

Market Expansion:

  • Develop strategies for expanding our market presence and customer segmentation.
  • Engage with Key Opinion Leaders (KOLs) and oversee KOL management strategies.
  • Promote differentiated value propositions and ensure strong field force alignment.

Team Leadership:

  • Lead and mentor a team of Therapy Heads and Product Managers.
  • Foster a culture of high performance, innovation, and accountability.

Required Skills:

  • Strong analytical and strategic thinking abilities.
  • Leadership and team management skills.
  • Excellent communication and interpersonal skills.

Preferred Skills:

  • Experience in managing large portfolios across therapy areas.
  • Deep understanding of market dynamics and customer segmentation.

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