Brand Growth Strategist
4 weeks ago
We are a new D2C startup revolutionizing the health and wellness space in India. As a stealth mode brand, we're gearing up for our big launch and seeking a passionate Marketing Manager to join our founding team.
Job Overview
As the Marketing Manager, you will be at the forefront of developing and executing strategies to position our brand as a leader in the health and wellness market. Working directly with the founders, you'll play a critical role in shaping our brand's identity, voice, and outreach efforts.
Key Responsibilities
- Strategic Planning & Execution:
- Develop and execute comprehensive marketing strategies to build brand awareness and drive consumer engagement.
- Create and manage a go-to-market strategy for the launch.
- Brand Building:
- Work closely with the founders to shape the brand's identity, tone, and positioning.
- Develop a compelling story for the brand that resonates with the target audience.
- Content Strategy & Social Media:
- Oversee the creation of high-quality content for social media, blogs, and other platforms.
- Plan and execute campaigns to educate the audience on topics like gut health, wellness, and prebiotics while subtly introducing the brand.
- Collaborations & Partnerships:
- Identify and build partnerships with influencers, wellness experts, and relevant brands for co-marketing opportunities.
- Performance Marketing:
- Plan and execute paid marketing campaigns across platforms to drive traffic and conversions.
- Analyze campaign performance and optimize based on key metrics.
- Community Building:
- Foster an engaged community of early adopters who advocate for the brand.
- Execute creative strategies to build and maintain consumer trust and loyalty.
- Market Research:
- Stay updated on D2C trends, competitor strategies, and customer insights to refine marketing efforts.
- Experience: 2-5 years in marketing, preferably with D2C brands or startups.
- Skills:
- Proven expertise in content marketing, social media strategy, and brand storytelling.
- Strong understanding of influencer marketing and partnerships.
- Analytical mindset with experience in performance marketing tools.
- Traits:
- Entrepreneurial spirit with a 'roll-up-your-sleeves' attitude.
- Creative thinker with a data-driven approach.
- Ability to thrive in a fast-paced, ambiguous environment.
- Strong communication and collaboration skills.
Be part of a core team building a brand from the ground up. Opportunity to work on innovative products in an exciting category. Collaborate directly with the founders and play a critical role in shaping the company's future. A chance to leave a lasting impact on the health and wellness industry in India.
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