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Role Overview
The Social Media Associate Manager plays a pivotal role in the success of our social channels.
This position requires an individual with exceptional skills in social storytelling, content distribution, and analytical insights. The ideal candidate will have experience partnering with edit, creative, and commercial teams, as well as a proven track record of growing social audiences.
Key Responsibilities:
- Develop and adapt global social strategies to suit local market conditions and culture.
- Manage daily posting, editing, and optimization of content on multiple social media platforms.
- Master the editorial voice and tone across different platforms.
- Select engaging visual content that resonates with audiences.
- Execute best-in-class social storytelling by gathering assets from various teams.
- Work closely with the global social storytelling team to ensure compelling storytelling for our accounts.
- Create and foster communities on social platforms.
- Plan and implement successful social strategies for cover reveals, tentpoles, and global/local stories.
- Manage social swaps with internal brands and external partners.
- Report on content performance and present social insights to stakeholders.
