Chief Marketing Officer

2 days ago

Bengaluru, Karnataka, India beBeeMarketing Full time ₹ 60,00,000 - ₹ 1,20,00,000

Job Overview

We are seeking a Marketing Professional to drive product communication, sales support, and lead generation through a mix of ATL, BTL, and digital marketing strategies.

Main Responsibilities:

  • Develop and execute product communication strategies.
  • Provide comprehensive sales support.
  • Manage ATL (Above-The-Line) and BTL (Below-The-Line) marketing activities.
  • Drive Digital Marketing initiatives.
  • Implement and manage marketing automation platforms like HubSpot, Zoho Marketing Plus, Salesforce Marketing Cloud, or Marketo.
  • Coordinate trade exhibitions in collaboration with the Marketing Head.
  • Work with product managers and regional teams for Product Launches, Roadshows, and Customer Meets, focusing on driving BTL activities.
  • Lead Lead Generation efforts.

Requirements:

  • Proven experience in product communication and sales support.
  • Expertise in both ATL and BTL marketing strategies.
  • Strong background in digital marketing.
  • Proficiency in using marketing automation platforms such as HubSpot, Zoho Marketing Plus, Salesforce Marketing Cloud, or Marketo.
  • Experience in planning and executing events, exhibitions, and campaigns.
  • Ability to coordinate product launches, roadshows, and customer meets.
  • Demonstrated success in lead generation.

About This Role:

This is an exciting opportunity for a skilled marketing professional to take charge of our marketing efforts. If you have a proven track record in product communication, sales support, and lead generation, we encourage you to apply.

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