Marketing Operations Specialist

3 days ago


Pune, Maharashtra, India enreap Full time
Job Summary

We are seeking a highly motivated Marketing Operations Specialist to join our team at enreap. This is a full-time position responsible for driving the success of our marketing efforts and ensuring alignment with company targets.

About the Role

The ideal candidate will have 2+ years of experience in B2B marketing operations, preferably in an IT services or software company background. Strong understanding of account and contact database creation, refinement, and feedback processes for targeted email campaigns is essential.

Key Responsibilities:
  • Plan and execute multi-channel marketing campaigns encompassing email marketing, paid advertising, webinars, and physical events.
  • Leverage marketing automation tools to streamline processes, target audience segmentation, and personalize content.
  • Generate qualified leads through targeted marketing campaigns.
  • Track and analyze marketing performance metrics (lead generation, engagement, and conversion).
  • Manage multiple marketing projects simultaneously and meet deadlines efficiently.
Requirements:
  • Bachelor's degree in Marketing, Business Administration, or related field.
  • 2+ years of experience in B2B marketing operations, preferably in an IT services or software company background.
  • Strong understanding of account and contact database creation, refinement, and feedback processes for targeted email campaigns.
  • Experience with marketing automation tools, email marketing, and paid advertising.
  • Excellent communication and project management skills.
What We Offer
  • A competitive salary: ₹1,200,000 - ₹1,500,000 per annum.
  • A dynamic and supportive work environment.
  • Ongoing training and development opportunities.
  • A generous benefits package, including health insurance and retirement plan.


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