
Senior Influencer Marketing Strategist
2 weeks ago
- Develop and implement comprehensive influencer marketing strategies from conception to execution.
- Foster meaningful relationships with nano, micro, and macro influencers across diverse platforms.
- Manage all aspects of influencer outreach, negotiation, onboarding, and content briefing.
- Coordinate and track content delivery, approvals, and performance timelines.
- Collaborate with cross-functional teams to integrate influencer content into broader marketing campaigns.
- Analyze campaign performance metrics (reach, engagement, conversions, ROI).
- Maintain and update the influencer CRM or database.
- Stay up-to-date on industry trends, influencer behavior, FTC guidelines, and competitor strategies.
- Support or manage affiliate and ambassador programs.
- Leverage tools such as GRIN, Aspire, Upfluence, or manual sourcing to scale programs efficiently.
Requirements:
- Minimum 2–5 years of experience in influencer marketing, partnerships, or brand collaborations.
- Proven ability to execute successful influencer campaigns (paid and organic).
- Strong understanding of social media platforms (Instagram, TikTok, YouTube, etc.) and creator culture.
- Excellent communication and relationship-building skills.
- Strong negotiation skills and budget management experience.
- Ability to analyze and report on campaign data and optimize future efforts.
- Familiarity with influencer platforms and campaign management tools.
- Self-starter with excellent project management and time management abilities.
- Passion for branding, content, and digital culture.
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