
Ecommerce Data Analyst
1 day ago
We are seeking a skilled professional to analyze and transform data into actionable insights that drive growth.
About the Role- The ideal candidate will leverage advanced analytics tools, such as GA4, Shopify, BigQuery, and BI software, to analyze conversion funnels, customer behavior, and marketing efficiency.
- Strong proficiency in SQL and working knowledge of Python for analysis and automation are required.
- Data Analysis: Build GA4 funnels, diagnose drop-offs, and optimize conversion rates.
- Dashboards & Reporting: Design and maintain automated executive and team dashboards in Looker Studio (or similar), ensuring clarity, timeliness, and data quality.
- Forecasting & Planning Support: Partner with Growth/Finance to project traffic, conversion, and revenue; support demand planning with data-backed scenarios.
- Data Quality Assurance & Governance: Validate GA4/Shopify events and schema changes; ensure metric definitions and documentation are consistent and trustworthy.
- Cross-Functional Collaboration: Work with Product, Marketing, Lifecycle/CRM, and Engineering to translate business questions into analysis and decisions.
- 5–7 years of experience in analytics (preferably eCommerce or consumer DTC), with proven impact on conversion and revenue.
- Expert SQL skills and comfort working in BigQuery (or similar cloud warehouses).
- BI Proficiency: Looker Studio, Tableau, or Power BI—able to design crisp, self-serve dashboards.
- GA4 Expertise: Event modeling, custom dimensions, funnels, UTMs, exploration reports; ability to reconcile GA4 with platform data.
- Scripting for Analysis/Automation: Python or R for data wrangling, notebooks, and lightweight jobs.
- Experience with Shopify, Recharge (subscriptions), and Klaviyo (lifecycle/CRM) datasets.
- Hands-on with marketing attribution (rules-based + data-driven), MMM, or causal inference.
- Familiarity with GA4 analytics engineering tools; comfort reviewing tracking specs/GTM.
- Exposure to AI/ML use cases (propensity scoring, next-best-offer, demand forecasting).
- Prior Impact in a High-Growth eCommerce Environment, With Measurable Wins (CRO, CPA/LTV).
Transform Data Into Actionable Insights And Drive Growth In Our Ecommerce Environment
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