
Ecommerce Growth Specialist
1 day ago
As a Business Analyst in our team, you will play a crucial role in driving the growth of our online business by analyzing market trends, identifying opportunities, and optimizing our e-commerce operations. You will work closely with cross-functional teams to ensure our e-commerce initiatives are aligned with business objectives and deliver a seamless customer experience.
","Key Responsibilities:","- Conduct in-depth analysis of e-commerce performance metrics, sales data, customer behavior, website traffic, conversion funnels, and market trends to identify opportunities for growth and improvement.
- Perform competitive analysis to benchmark our e-commerce capabilities and identify best practices.
- Utilize analytics tools (e.g., Google Analytics) to extract actionable insights and present them to stakeholders.
- Collaborate with business stakeholders (marketing, sales, operations) to understand their needs, challenges, and vision for e-commerce enhancements.
- Elicit, analyze, document, and manage functional and non-functional requirements, use cases, user stories, and acceptance criteria for new e-commerce features, platform integrations, and improvements.
- Act as a liaison between business units and technical development teams throughout the project lifecycle.
- Participate in sprint planning, stand-ups, and retrospectives, ensuring business objectives are clearly communicated and understood.
- Identify and recommend enhancements to website usability, navigation, search functionality, product display, checkout process, and mobile responsiveness.
- Analyze the performance of digital marketing campaigns and provide insights for optimization.
- Develop and monitor KPIs related to e-commerce performance.
- Prepare regular reports and dashboards summarizing key metrics, trends, and recommendations for leadership.
- Bachelor's degree in Business Administration, Marketing, Computer Science, Information Systems, or a related field.
- Minimum 7+ years of experience as a Business Analyst, specifically focused on e-commerce platforms and digital products.
- Proven experience working with major e-commerce platforms (e.g., Shopify Plus, Magento).
- Strong analytical and problem-solving skills with a keen eye for detail.
- Excellent communication (written and verbal) and interpersonal skills.
- Certifications in Business Analysis (e.g., CBAP) or Product Ownership (CSPO).
- Experience with headless commerce architectures.
This is an exciting opportunity for a skilled Business Analyst to join our team and contribute to the success of our e-commerce platform. If you have a passion for data-driven decision making, e-commerce optimization, and collaborative teamwork, please submit your application.
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