Chief Digital Strategist

1 day ago

Ajmer, Rajasthan, India beBeeInfluencer Full time ₹ 2,00,00,000 - ₹ 2,50,00,000
Job Description

Established in 2004, we pioneered the concept of designing and running bespoke in-house agencies for brands. We partner with over 300 clients globally, delivering tailored solutions that resonate with audiences. Our unique model drives creativity and efficiency, allowing us to stay ahead of the curve.

As a part of The Brandtech Group, we're at the forefront of leveraging cutting-edge AI technology to revolutionize how we create and deliver work. Our AI solutions enhance efficiency, spark creativity, and drive insightful decision-making, empowering our teams to produce innovative results.

Role: Senior Social Media Manager

Location: Mumbai, India

Work Timings: 6:30 am to 3:30 pm IST or 5:30 am to 2:30 pm IST

Key Responsibilities:

  • Briefing and working with agency partners to align, develop and ensure deliverables are being completed on time as per plan.
  • Developing Go To Market strategies for social marketing activations including owned and operated social and the social of allied partners (talent, labels, partners etc) to drive business, marketing and social goals.
  • Working closely with external partners to align plans and ensure deliverables are delivered and executed smoothly.
  • Helping inform internal teams of key trends and/or brand crisis situations on social media that can impact the business.
  • Inform and sometimes implement paid media to drive reach.
  • Community Management with a focus on identifying engagement opportunities and driving conversations between brand and users.

Skills and Qualifications:

  • Ownership of Social Marketing mandate overlooking social Go-To-Market strategy and influencer campaign management.
  • Comfortable working with data and numbers while also knowing the pulse of great content that works for social media audiences.
  • Ensuring agency execution is in line with the marketing brief while maintaining brand and partner guidelines and mandates.
  • Have good working relationships with influencer agencies, talent management agencies and content creators.

Benefits:

  • Great communication and presentation skills to represent the work well in forums with key stakeholders.
  • Great team player.

Requirements:

  • An experimentative and dynamic mindset.
  • Continuous optimization of influencer plans based on feedback, learnings and results.
  • Proactiveness and willingness to run robust experiments to optimize influencer marketing plans which inform future marketing strategies.
  • Innovation: Ensuring brand's social is a the crux of topicality in the Indian social media ecosystem.
  • Passion for and inquisitive about AI and new technologies.
  • Understanding and knowledge of AI tools is beneficial, but ability to learn and digest benefits and features of AI tools is critical.

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