Digital Marketing Specialist

3 weeks ago

Noida, Uttar Pradesh, India HireBloc Full time
Role Overview

HireBloc is seeking an experienced Digital Marketing Specialist to drive the organization's digital marketing strategies and campaigns. The successful candidate will be responsible for optimizing and executing performance-driven marketing initiatives that effectively reach and engage the target audience, contributing to the company's growth and revenue goals.Key Responsibilities

  • Develop and implement performance marketing campaigns to drive customer acquisition and engagement.
  • Analyze and optimize PPC, SEO, and digital advertising campaigns to maximize ROI.
  • Utilize data-driven insights to improve campaign performance and drive continuous optimization.
  • Monitor and report on key performance metrics, providing actionable recommendations for improvement.
  • Collaborate with cross-functional teams to ensure alignment of marketing efforts with overall business goals.
  • Conduct competitive analysis to stay ahead of market trends and identify new opportunities.
  • Manage budget allocation and performance tracking to ensure efficient resource utilization.
  • Utilize A/B testing and other methodologies to optimize conversion rates and drive campaign effectiveness.
  • Stay updated with industry best practices and emerging trends in performance marketing.
  • Contribute to the development of marketing strategies and plans by leveraging performance marketing insights.
  • Develop and maintain relationships with key advertising platforms and vendors.
  • Collaborate with creative and content teams to ensure unified and effective campaign delivery.
  • Use marketing automation tools to streamline and scale marketing processes effectively.
Requirements
  • Bachelor's degree in Marketing, Business, or a related field.
  • Proven experience in managing and optimizing performance marketing campaigns.
  • Demonstrated expertise in using analytics and marketing tools such as Google Analytics, AdWords, and Facebook Ads Manager.
  • Strong understanding of SEO principles and best practices.
  • Proficiency in data analysis and interpretation to guide marketing decisions.
  • Excellent understanding of A/B testing and conversion rate optimization.
  • Ability to work effectively with cross-functional teams and external partners.
  • Excellent communication and interpersonal skills to effectively convey performance insights and influence decision-making.
  • Strong project management skills to handle multiple campaigns and prioritize simultaneously.
  • Uptodate knowledge of digital marketing trends and best practices.
  • Relevant certifications or training in performance marketing and digital advertising.
  • Experience with marketing automation platforms is a plus.
  • Ability to thrive in a fast-paced and dynamic work environment.
  • Detail-oriented with a focus on continuous improvement and innovation in marketing strategies.

Key skills and qualifications include competitive analysis, project management, SEO, digital marketing trends, performance marketing, marketing automation, industry best practices, data-driven marketing, analytics, certifications, data-driven insights, digital advertising, digital marketing, innovation, data analysis, interpersonal skills, budget allocation, PPC, A/B testing, and communication.

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