Digital Performance Strategist

2 days ago

Ajmer, Rajasthan, India beBeePerformance Full time ₹ 2,00,00,000 - ₹ 3,00,00,000

About Us

We are a fast-growing EdTech brand helping children build strong English communication and math foundations.

Our mission is to empower students with the skills they need to succeed in life.

We are looking for a Performance Marketing Lead who will own and drive all paid marketing efforts across platforms.

The individual will be responsible for strategy, execution, and optimization of campaigns across Meta, Google, TikTok, and other digital channels.

This role requires deep technical expertise, sharp analytical skills, and proven experience in managing large-scale budgets in high-growth environments.

Key Responsibilities

Lead Performance Marketing Function:

Plan, execute, and optimize paid campaigns across multiple platforms.

Manage budget planning, allocation, and ROI tracking with a focus on customer acquisition and retention.

Build and manage a high-quality performance marketing funnel, ensuring CAC, LTV, and payback period benchmarks are consistently achieved.

Rapidly experiment with creatives, audiences, and bidding strategies to improve efficiency.

Collaborate with creative, product, and data teams to drive conversion rate optimization and campaign impact.

Stay ahead of industry trends, algorithm updates, and platform innovations to maximize performance.

Requirements

Performance Marketing Expertise:

6–10 years of experience in performance marketing, with a minimum of 2–3 years in a fast-growing D2C brand.

Proven track record of managing large ad spends across multiple platforms.

Deep expertise in Meta Ads, Google Ads, and TikTok Ads, with strong technical know-how in campaign setup, attribution, and optimization.

Analytical Skills:

Strong analytical skills, with experience in cohort analysis, funnel tracking, and performance dashboards.

Hands-on experience with tools such as GA4, Google Tag Manager, AppsFlyer, Mixpanel, or equivalent.

Leadership Qualities:

Strong stakeholder management skills and ability to work cross-functionally with creative, product, and growth teams.

Bias for action, experimentation, and data-driven decision making.

What We Offer:

A culture that values ownership, speed, and innovation.

Competitive salary with performance-based incentives.

Exposure to multi-country, multi-platform growth strategies.

A role that offers a sense of accomplishment and personal growth.

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