Visionary Growth Marketing Leader

3 days ago

Udaipur, Rajasthan, India beBeeCybersecurity Full time ₹ 1,00,00,000 - ₹ 2,50,00,000
Senior Director of Demand Generation

This is a high-impact leadership role, combining strategic thinking, data-driven marketing, and executional excellence in cybersecurity.

The successful candidate will be responsible for building and owning the end-to-end demand generation strategy for B2B and B2G markets.

Key Responsibilities:

  • Demand Generation & Funnel Management:
    • Design and implement lead capture, scoring, nurturing, and MQL qualification processes.
    • Ensure timely handoff of MQLs to Sales with intelligence to accelerate conversion.
    • Build and own multi-channel campaigns (digital, ABM, events, PR, content syndication) tailored to BFSI, IT/ITES, healthcare, and manufacturing.
  • B2B Growth:
    • Run account-based marketing programs for top 50 target enterprise accounts.
    • Drive webinars, roundtables, and thought leadership content aligned to national cybersecurity priorities.
    • Collaborate with channel partners for co-marketing campaigns.
  • B2G Growth:
    • Build government-focused campaigns aligned to CERT-In, NCIIPC, and Digital India initiatives.
    • Support tender desk with content packs, RFP responses, and positioning.
    • Drive presence at govt expos, smart city forums, defense/security summits.
  • Content & Messaging:
    • Develop compelling whitepapers, case studies, executive briefs, and ROI calculators.
    • Ensure consistent brand voice across enterprise and government narratives.
  • Analytics & Marketing Ops:
    • Implement and optimize MarTech stack (HubSpot/SFDC, marketing automation, analytics).
    • Track and report key metrics: MQL volume, conversion rates, pipeline contribution, CPL, and ROI.
  • Agency & Team Leadership:
    • Manage a lean in-house growth marketing team (5–6 members).
    • Coordinate with external agencies (digital performance, PR, creative, events) for scale.

Requirements:

  • 10–15 years of experience in B2B demand generation, with exposure to B2G/government marketing preferred.
  • Strong background in cybersecurity, SaaS, enterprise technology, or GovTech.
  • Proven track record in ABM, digital marketing, PR, and events.
  • Strong understanding of funnel metrics and MarTech tools.
  • Exceptional storytelling and communication skills for both enterprise and government stakeholders.

What We Offer:

  • Competitive compensation package.
  • ESOPs and opportunity to scale with a billion-dollar vision company.
  • Dynamic work environment with opportunities for growth and learning.

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