Retention and Loyalty Strategist

2 days ago

Thoothukudi, Tamil Nadu, India beBeeEngagement Full time ₹ 10,00,000 - ₹ 13,00,000
Job Title: Manager – Loyalty and Engagement

We are seeking a highly analytical and user-focused manager to own and scale in-app user engagement, retention, and loyalty. This role sits at the intersection of marketing, product, and analytics, responsible for designing and deploying strategies that increase app usage, session time, and repeat behavior among our existing user base.

You will develop engagement hooks, drive gamified experiences, and build loyalty mechanisms that turn our transacting users into long-term brand advocates. This is a high-impact role that directly supports our goal to grow DAU/MAU and deepen user-product affinity.

Key Responsibilities:
  • Design and Execute App Engagement Strategies
  • Create Gamification-Led Experiences
  • Drive referral programs with the user base and employees to increase top funnel and create a new acquisition channel
  • Develop engagement models for referred users to drive engagement and initial business outcomes
  • Identify and implement loyalty and rewards frameworks to recognize and retain high-intent users.
  • Leverage in-app behavioral data to understand user intent signals and cross-product affinities.
  • Develop automated engagement journeys across push notifications, in-app messaging, WhatsApp, SMS, and other owned channels.
  • Conceptualize and execute reactivation workflows for dormant or inactive users.
  • Define and own core KPIs: returning user %, engagement frequency, feature repeat rate, retention cohorts, and churn recovery rate.
  • Partner with Product and Design to implement in-app features that reinforce engagement (missions, progress bars, badges, etc.).
  • Conduct ongoing A/B experiments to optimize lifecycle touchpoints based on user cohort behavior and engagement goals.
  • Explore brand partnerships that offer mutual value to increase app engagement and user delight.
Benefits:

This is a high-impact role that offers the opportunity to make a significant difference in driving user engagement and loyalty. The ideal candidate will be a strategic thinker with excellent analytical and problem-solving skills.

The successful candidate will have experience in designing and executing app engagement strategies, creating gamification-led experiences, and building loyalty mechanisms. They will also have a strong understanding of user behavior and analytics, as well as experience in leveraging in-app behavioral data to inform decision-making.

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