Marketing Strategy Lead

23 hours ago


Gurgaon, Haryana, India Mastercard Full time
Company Overview
Mastercard is a leading global payments and technology company that enables a cashless and contactless economy. Our Advisors & Consulting Services team combines traditional management consulting with Mastercard's rich data assets, proprietary platforms, and technologies to provide clients with powerful strategic insights and recommendations.

Job Description
We are seeking a Marketing Strategy Lead - Digital Campaigns Specialist to join our team. As a key member of our Marketing consultants group, you will lead the strategy development and implementation of campaigns and engagements for clients. You will use customer data to provide deep direct marketing expertise across channels, evaluating campaign results and adapting the approach to optimize marketing performance.

Key Responsibilities:
• Manage deliverable development and multiple workstreams on projects across a range of industries and problem statements
• Contribute to the development of marketing strategies and campaigns for large regional and global clients by working with technology and data
• Manage working relationship with client managers, and act as trusted and reliable partner

Requirements:
• Undergraduate degree with work experience in marketing and campaign projects focused on one or more of the following fields: marketing content, digital and social media campaigns, digital customer experience, digital marketing, end-to-end product launch, ad-tech and mar-tech ecosystems, offline marketing activities/campaigns, media management and planning, direct response marketing
• Experience managing tasks or workstreams in a collaborative team environment with third parties
• Experience managing clients or internal stakeholders, and vendors
• Advanced Word, Excel, and PowerPoint skills
• Ability to perform multiple tasks with multiple clients in a fast-paced, deadline-driven environment
• Ability to communicate effectively in English and the local office language (if applicable)
• Eligibility to work in the country where you are applying, as well as apply for travel visas as required by travel needs

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