Content Strategist for Social Media Platforms
1 week ago
About Yocket:
Yocket is the largest and most vibrant online community for international education, connecting over 1 million students worldwide to top universities.
Job Overview:
We are seeking a skilled Content Strategist to shape and execute content strategies across our social media platforms. This role is ideal for a passionate creator with a keen interest in storytelling, staying on top of social media trends, and connecting with audiences authentically.
Main Responsibilities:
- Develop original, engaging, and visually appealing content that aligns with Yocket's brand, voice, and goals.
- Oversee daily activities across platforms like Instagram, Facebook, YouTube, LinkedIn, ensuring timely and consistent posting, commenting, and sharing.
- Foster community interaction by initiating meaningful conversations and responding to comments.
- Track and analyze social media performance using relevant metrics and analytics tools, and prepare regular reports to assess performance and refine strategies.
- Stay ahead of social media trends, platform updates, and industry developments to keep Yocket's content fresh, relevant, and engaging.
- Collaborate with the marketing and design teams to ensure social media content is aligned with broader marketing initiatives and campaigns.
- Assist with planning and executing both organic and paid social media campaigns, including scripting and content development.
Requirements:
- Bachelor's degree in Marketing, Communications, Journalism, or a related field.
- 1-2 years of experience managing social media platforms for a brand or in a related role.
- Strong communication and writing skills.
- In-depth knowledge of social media platforms, trends, and best practices.
- Proficiency in design tools like Canva, Adobe Creative Suite, or similar.
- Experience with social media analytics tools (e.g., Hootsuite, Buffer, Sprout Social) and platform insights.
- Creative thinking with an eye for detail and consistency.
Preferred Qualifications:
- Experience with short-form video creation (e.g., Reels, YouTube Shorts).
- Basic knowledge of SEO and digital marketing is a plus.
Benefits:
- Competitive salary range: $65,000 - $80,000 per annum, depending on experience.
- Flexible work setup that allows you to balance work and life while delivering your best.
- Comprehensive healthcare coverage for you and your family.
- Access to top mental and physical health professionals.
- A smart-casual dress code that complements our creative and innovative work culture.
- Free healthy snacks to fuel you throughout the day.
- A young, driven team dedicated to making a real impact in the world of international education.
- Rocket-fueled growth opportunities to expand your skill set and stay ahead in your field.
- Ongoing learning opportunities to enhance your skills and expertise.
This is a unique opportunity to play an important role in shaping the future of education globally. If you're a creative and passionate social media enthusiast who enjoys crafting content and engaging with online communities, we encourage you to apply.
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