Lead Digital Marketing Strategist

1 week ago


Mumbai, Maharashtra, India beBeeExpertise Full time ₹ 18,00,000 - ₹ 30,00,000
Drive Results with Paid Search and Social Advertising

As a seasoned PPC expert, you will have the opportunity to transform your skills in paid search and social advertising to drive results for a FMCG and D2C brand. Develop and execute strategies on Google and Meta platforms tailored to the company's goals.

Key Responsibilities:
  • Develop and Execute PPC Strategies - Drive campaign success by creating and implementing data-driven PPC strategies across Google and Meta platforms.
  • Conduct Audience Segmentation and Optimize Campaigns - Identify and target high-value audiences through A/B testing, keyword analysis, and ad copy adjustments.
  • Track, Measure, and Report Campaign Performance - Utilize tools like Google Analytics and Meta Ads Manager to monitor and analyze campaign metrics.
  • Manage PPC Budgets Efficiently - Maximize campaign ROI by allocating budgets effectively across channels.
  • Collaborate with Cross-Functional Teams - Align paid media strategies with broader marketing objectives through collaboration with cross-functional teams.

The ideal candidate will possess strong expertise in Google Ads and Meta campaigns, specifically for FMCG and D2C sectors. If you are a driven and results-oriented professional looking to make a significant impact in the world of digital marketing, this role may be an excellent fit for you.



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