Digital Engagement Specialist

1 day ago

Malappuram, Kerala, India beBeeEmail Full time ₹ 35,00,000 - ₹ 60,00,000

We are seeking a skilled professional to fill the role of Email Marketing Specialist.

About the Role

This position involves leveraging email campaigns to engage with our community, particularly those who have pledged through our campaigns. The successful candidate will be responsible for building high-performing email campaigns and managing the technical aspects that support them, including website management, SEO optimization, and Google Workspace administration.

Key Responsibilities:
  • Website Management
    • Update content, publish blogs, events, and multimedia, and introduce new features as needed.
    • Handle web hosting and domain management for existing and new projects.
    • Improve SEO rankings through regular audits, keyword optimization, and analytics tracking.
    • Ensure websites remain fast, user-friendly, and aligned with brand guidelines.
  • Email Campaign Management
    • Design, build, and execute campaigns via email marketing platforms.
    • Set up automated journeys and sequences (e.g., onboarding series, re-engagement flows, pledge follow-ups).
    • Draft and edit subject lines, preview text, and body copy in collaboration with content leads.
    • Test, monitor, and continuously optimize campaigns for better open, click, and conversion rates.
  • Audience Segmentation & Analytics
    • Segment lists by interest, behavior, and engagement to ensure targeted outreach.
    • Maintain clean, updated supporter databases.
    • Track and report campaign performance using platform dashboards, Google Analytics, and UTM parameters.
    • Translate data insights into recommendations for improved engagement.
  • Deliverability & Technical Setup
    • Ensure compliance with email regulations (GDPR, CAN-SPAM).
    • Optimize deliverability through authentication protocols (SPF, DKIM, DMARC), list hygiene, and sender reputation best practices.
    • Work with technical consultants when advanced troubleshooting or integrations are needed.
  • Strategy & Collaboration
    • Align email strategies with broader campaign objectives (petitions, calls-to-action, fundraising, pledge journeys).
    • Support integration of email into multi-channel campaigns (social media, WhatsApp, website, events).
    • Collaborate with communications and campaign teams to ensure consistency across all touchpoints.

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