
Marketing Campaign Manager
2 weeks ago
About the Position:
We are seeking a talented Digital Marketing Specialist to drive our advertising campaigns across multiple marketplaces.
- Key Responsibilities:
Job Summary:
The successful candidate will play a critical role in maximizing the return on investment of our advertising efforts.
Main Responsibilities:
- Monitor daily campaign performance, analyze metrics, and make data-driven decisions to improve ROI.
- Develop and implement keyword strategies, bid strategies, and targeting methods.
- Analyze and interpret key metrics such as ACOS (Advertising Cost of Sale), ROAS (Return on Ad Spend), CTR (Click-Through Rate), and CPC (Cost Per Click).
- Utilize Amazon's advertising tools, reporting systems, and third-party analytics platforms to extract insights and optimize campaigns.
- Collaborate with the marketing team to allocate and optimize advertising budgets across multiple product lines.
- Work closely with the sales and product teams to align advertising goals with overall sales objectives.
- Share actionable recommendations with senior management and other stakeholders.
Requirements:
- Minimum 1+ years of hands-on experience with Amazon Ads (PPC, Sponsored Products, Sponsored Brands, etc.).
- Proven experience in managing and optimizing campaigns on Amazon Advertising Console or similar tools.
- Strong proficiency in Excel, Google Sheets, and data visualization tools.
- In-depth understanding of Amazon's ecosystem, including keyword targeting, product targeting, bidding strategies, and reporting metrics.
- Excellent written and verbal communication skills, with the ability to prepare reports and collaborate across teams.
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