Content Development Specialist

3 days ago

Thāne, Maharashtra, India beBeeStrategist Full time ₹ 9,00,000 - ₹ 17,34,200
Job Description:

As a key member of our dynamic onsite content team, you will be responsible for developing effective content strategies that inform content briefs and requirements. Your expertise in content marketing, including social, mobile, search, display, dotcom, ecommerce, and digital OHH, will enable you to champion and drive a 'mobile first' and short-form content agenda in line with Unilever best practice.

Working closely with the content team leader and lead creators, you will evaluate ideas and concepts against Unilever best practice, strategy frameworks, and mobile first. You will also establish effective 'ways of working' with U-Studio, Unilever internal teams, and specialist partners.

As a subject matter expert, you will advise clients and colleagues on approaches to effective Content Strategies that inform content briefs and requirements. You will assess, develop, and implement effective content strategies to meet client briefs across all necessary touchpoints.

One of your primary responsibilities will be to manage and facilitate stakeholder engagement sessions and workshops on all aspects of content, collaborating directly with client teams and specialist partners.

Additionally, you will work with Unilever's internal insight functions (CMI - PDC) to develop relevant measurement approaches and frameworks to ensure effectiveness is appropriately defined and tracked.

Required Skills and Qualifications:
  • 3-5 years' experience in a Strategy role with Content Strategy a core function
  • Strong understanding of Content Marketing (Social, Mobile, Search, Display, Dotcom, Ecom, Digital OHH)
  • Strong understanding of Content: Formats, Performance, Testing, Optimisation and Search (SEM-SEO)
  • Strong understanding of Content Publishing and Distribution methods and technologies
  • Ability to understand and interpretative multi-channel insight reports
  • Be able to present and justify work based on robust 'insights'
  • Passionate about all things related to Content, with a keen interest in keeping up to date with trends and technological advances
  • Proven experience of working in a multi-stakeholder environment
  • A self-starter, able to work in fast-paced environments as within a collaborative and agile team structure
Benefits:

This is an exciting opportunity to join a leading agency partner for the development of stunning and effective needs-based content and digital media campaigns. As a Content Strategist, you will have the chance to work closely with a dynamic onsite content team and contribute to the creation of groundbreaking work.

You will also have access to a range of benefits, including opportunities for professional growth and development, a collaborative and agile team structure, and the chance to work on high-profile projects.

Others:

We are committed to creating an inclusive working environment where all employees are encouraged to reach their full potential, and individual differences are valued and respected. We strive to be actively pro-inclusive and anti-racist across our community, clients, and creations.

We also prioritize sustainability, with science-based emissions reduction targets and a mission to embed sustainability into every department and project lifecycle.

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