Salesforce MCI Data Analytics Lead

2 days ago

Delhi, Delhi, India beBeeMarketing Full time ₹ 1,80,00,000 - ₹ 2,50,00,000
Lead Salesforce MCI Strategist

Drive the vision for advanced marketing data models, dashboards, and analytics solutions.

Key Responsibilities:

  • Design, build, and optimize data models, ETL processes, and integrations in Salesforce MCI.
  • Develop custom dashboards, visualizations, and reports to provide actionable insights into marketing and business performance.
  • Collaborate with marketing, sales, and analytics teams to understand requirements and translate them into scalable MCI solutions.
  • Manage data ingestion, transformation, and harmonization from multiple marketing platforms (Google Ads, Facebook, LinkedIn, CRM, etc.).
  • Ensure data accuracy, governance, and quality across all MCI dashboards and reports.
  • Work with stakeholders to track campaign performance, ROI, attribution, and customer journeys.
  • Support integration of MCI with other Salesforce Clouds (Sales, Service, Marketing Cloud) and external tools.
  • Stay updated with the latest Salesforce Marketing Cloud Intelligence features, capabilities, and best practices.

Must-Have Skills:

  • 8+ years of total experience with at least 4+ years hands-on experience in Salesforce MCI (Datorama).
  • Strong expertise in Data Modeling, ETL, and API-based integrations.
  • Proficiency in SQL, Python, or JavaScript for data transformation and automation.
  • Experience building complex dashboards, KPI reports, and executive summaries.
  • Solid understanding of digital marketing platforms and metrics (Google Analytics, Ad Platforms, CRM, Email, Social Media).
  • Strong problem-solving and analytical skills with a keen eye for data accuracy.
  • Excellent communication and stakeholder management skills.

Good-to-Have Skills:

  • Salesforce Marketing Cloud, Sales Cloud, or CDP Experience with BI/Analytics tools (Tableau, Power BI, or similar).
  • Exposure to cloud platforms (AWS, GCP, Azure) for data handling.
  • Ability to mentor and guide junior team members.

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